Levi Going Green

Discussion in 'Streetwear and Denim' started by Shorty Long, Jul 13, 2006.

  1. Shorty Long

    Shorty Long Senior member

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  2. tangerine

    tangerine Senior member

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    Thanks for bringing this in!

    Much as I usually think Levis US is clueless, I like this development.

    I think this is great marketing.

    I hope the jeans are well-made.
     


  3. montecristo#4

    montecristo#4 Senior member

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    For a second I thought I was going to be able to buy green levis. Like Mr. Green Jeans.

    [​IMG]
     


  4. tangerine

    tangerine Senior member

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    ^ not yet, but you can buy green tea-dyed Sugar Canes if you want!
     


  5. TrojanGarb

    TrojanGarb Senior member

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    Biggest gimmick ever, how in the world is organic cotton any different whatsoever than normal cotton.

    The premium STF could be fun, the previous sanfordized slevedge was nice.
     


  6. Arethusa

    Arethusa Senior member

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    It's not. The point is sustainable agriculture, not higher quality fabric. In this case, though, Levi's doesn't give a shit about sustainable agriculture so much as it cares about appealing to the vanity of rich "eco-liberals".
     


  7. TrojanGarb

    TrojanGarb Senior member

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    It's not. The point is sustainable agriculture, not higher quality fabric. In this case, though, Levi's doesn't give a shit about sustainable agriculture so much as it cares about appealing to the vanity of rich "eco-liberals".

    Exactly, hence the gimmick. Sustainable need not be organic either.

    Who wants to bet they'll make the denim slubbier to give a more "natural" appearance?
     


  8. Arethusa

    Arethusa Senior member

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    Sustainable need not be organic either.
    I would disagree with that.
    Who wants to bet they'll make the denim slubbier to give a more "natural" appearance?
    That is probable, actually, and silly as it is, I wouldn't mind a change from ubiquitous light-blue-monotone-textureless denim.
     


  9. cheapmutha

    cheapmutha Senior member

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    these are supposed to be natural indigo too. lets see what they cost, but it could be a good alternitave to some of the sky high AI jeans out there.
     


  10. implicit

    implicit Member

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    gimmick or no, the move into sustainable processing is a positive one.
     


  11. dusty

    dusty Senior member

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    It's not. The point is sustainable agriculture, not higher quality fabric. In this case, though, Levi's doesn't give a shit about sustainable agriculture so much as it cares about appealing to the vanity of rich "eco-liberals".

    Man, you are cynical from all sides.
     


  12. Saucemaster

    Saucemaster Sized Down 2

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    In this case, though, Levi's doesn't give a shit about sustainable agriculture so much as it cares about appealing to the vanity of rich "eco-liberals".

    But that's the only way such things will ever really happen.
     


  13. rnrswitch

    rnrswitch Senior member

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    It's not. The point is sustainable agriculture, not higher quality fabric. In this case, though, Levi's doesn't give a shit about sustainable agriculture so much as it cares about appealing to the vanity of rich "eco-liberals".


    Maybe they could make them out of oil, money, and kitty cat fur to appeal to the vanity of the rich neoconservatives (neofascists).
     


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