Avsforum.net is your best bet for researching audio/video gear. There are many reasons as to not get a Samsung. Also, those thin edge lit LCDS that Samsungs makes, ie last year 6000, 7000. 8500 series etc have major uniformity issues. Another thing to ponder is that their CS is horrible....There is not one perfect LCD out there. Some are better than others based on what you're using it for. For gaming or just blue ray and HD programming. After you figure this out, you can start to narrow down your choices. Most people would suggest buying a top tier brand for peace of mind but remember the top tier brands aren't perfect either, it's just that the probability of them going bad is a little less than a second/third tier brand sometimes, especially if you plan to own the unit more than 3 years. Top tier brands are; Sony Samsung Sharp LG Toshiba Next step now revolves around panel type, for gaming certain panels work better than others due to their lag input specifications. Also certain panels generate better blacks than some, and there are some that offer better uniformity than others. It's a broad area that I don't have the time to elaborate further on at the moment. Also, just so you know, Sharp seems to offer the best CS, they are one of the few companies that will issue you a new TV if you purchase a unit from them with issues. So that might be one reason to consider sharp. Me I prefer Toshiba, only because you get a similar quality product to the others but at a lower price. I cannot justify paying the premium for a Samsung or Sony LCD since they are not perfect LCDs.