Lanieri Online MTM suits Made in Italy - Official Affiliate Thread

Discussion in 'Classic Menswear' started by Lanieri, Mar 13, 2015.

  1. Lanieri

    Lanieri Affiliate Vendor Affiliate Vendor

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    Dear Styleforum readers,

    I’m Riccardo, co-founder of Lanieri.com, the first online company that offers high quality made to measure suits and shirts, completely Made in Italy.

    My co-founders and I started Lanieri.com as part of a project on entrepreneurship during our MBA. Back then we couldn’t have guessed that it was the beginning of a journey into Italian manufacturing and artisanal excellence, as we were honestly thinking to go back working in consultancy or finance.

    Soon enough tough, we discovered that even medium to large manufacturing companies, not to mention small artisans, were not exactly technology savvy, and were struggling big time to use the internet to market their beautiful products appropriately. On the other hand, they were battling with their current customers, namely big brands and distributors, that were constantly pushing them to reduce their prices, threatening to source the products in China, or in Chinatowns across Italy.

    We saw a clear opportunity in this, thus creating Lanieri.com, focusing on exporting one of Italy’s greatest traditions – tailoring – through an innovative medium – internet.

    It seems to me that everyone here is quite familiar with online made to measure, and that it is way more popular in the US than in Europe.

    We have then adopted the best practices of this newborn industry, and even improved them to provide the best customer service and experience possible.

    When it comes to buying online, for example, the customer can take its own measurements following a detailed video tutorial. We designed the process keeping in mind that no previous tailoring experience should be required. The measurements submitted are assessed using a proprietary statistical algorithm as well as by our experienced tailors, effectively combining the right mix of innovation, experience and heritage.
    If something seems wrong, the customer will be contacted and asked to double-check some measurements.

    If still unsure, customers can also ask for the assistance of one our advisors, for both measurements and style, by taking an appointment on Skype - strong Italian accent guarantee.

    New technologies and an innovative approach to retail are also part of the equation at Lanieri.com: last summer we introduced a 3D body scanner that within seconds was able to scan our customers to make their perfect made to measure suit. The body scanner was available in our pop-up stores - we have made already 7 of them in Milan, Rome and London - it will now be permanently installed in our new office & Atelier, to be opened on the 24th of March in Via Palermo 8 in Milan, in the heart of the trendy Brera district.

    Fabrics come from top notch Italian wool mills such as Loro Piana, Vitale Barberis Canonico, Tallia di Delfino and Reda. The latter is also Lanieri.com main investor, sharing our vision to export Italian excellence using the innovation we have developed since the foundation of the company (cotton and linen for our shirts are from Albini).

    Our suits are half-canvassed. The canvass is made of horse hair, and is sewed to the fabric using a special technique called picchiettatura, obtained by a hook-shaped needle called rostriglione.

    Here are some photos from our shooting of our current Spring/Summer collection:

    [​IMG]
    Light grey fabric, with a small pied de poule pattern, 120's finess; by Vitale Barberis Canonico


    [​IMG]
    Light blue (with an hint of green),half wool and half linen, completely unstructured blazer; fabric by Reda


    [​IMG]
    On the left, a light blue, 100% wool, blazer; fabric by Reda. On the right a light green, half wool and half linen, blazer. Fabric by Reda


    [​IMG]
    Dark blue, 84% wool 16% mohair (hair of the alpaca goat); fabric by Vitale Barberis Canonico


    [​IMG]
    Open cuff, ça va sans dire


    [​IMG]
    Customer can choose among different linings, stiching and piping


    [​IMG]
    Undercollar closeup


    [​IMG]
    Keyhole button hole, available in different colours (straight button holes available upon request)

    [​IMG]
    On the left lapel, the horse hair canvas attached using picchiettatura


    Suits start at 590 $, shipping and custom duty included all over the World. Maximum price for a suit is 890 $, allowing you to get a Loro Piana fabric, or an exclusive Reda 160's (most value for money in my opinion), or even a Vitale Barberis Canonico wool+mohair.

    When it comes to alterations, remakes and refunds we take care of them all (alterations are covered up to 100 $), please check our policies here.

    Please do not hesitate to contact us for further information, we would love to hear your feedback!

    You can find us here at Styleforum, on our website, Facebook and Instagram.

    Ciao!
    Riccardo

    [​IMG]

    PS “Lanieri”, apart from being a common Italian family name, means wool-makers in Italian.
     


  2. Linjer

    Linjer Affiliate Vendor

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    Welcome to Styleforum guys! (Full disclosure: I used to work with Ricc, and I can vouch for his strong Italian accent! :) )

    Cheers,

    Roman
     
    Last edited: Mar 13, 2015


  3. Lanieri

    Lanieri Affiliate Vendor Affiliate Vendor

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    Thanks Roman! We are really happy to be here finally.

    I forgot to mention, but by subscribing to Lanieri.com you get an immeadiate 10% discount on your first purchase!

     


  4. Lanieri

    Lanieri Affiliate Vendor Affiliate Vendor

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    Hi everyone!

    We faced some "technical difficulties" and the thread went offline for a few days... but here we are again with an interesting heads up on our incoming promotions.

    For father's day only - it's on the 19th of March in Italy (we follow the Roman Catholic tradition, so father's day is on Saint Joseph day) - everything will be 20% off on our website!

    I'll post soon the discount code ;-)

    Ciao
    Riccardo

    [​IMG]

    [​IMG]
     


  5. klp2332

    klp2332 Well-Known Member

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    Thanks guys. This looks good. I''m going to give it a try. Is there a way for VAT reduction for NON-EU orders?
     


  6. Lanieri

    Lanieri Affiliate Vendor Affiliate Vendor

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    Thanks!
    We for the sake of simplicity we don't deduct VAT for foreign customers, but we take care of custom duty and shipping. They balance them out actually.
     


  7. klp2332

    klp2332 Well-Known Member

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    Oh, thanks for the prompt reply! That's a bit of a shame -- as some countries don't have import duties/taxes anyways (e.g. Hong Kong). Nonetheless, thanks for your response.
     


  8. Lanieri

    Lanieri Affiliate Vendor Affiliate Vendor

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    [​IMG]

    HI everyone, as promised here's the 20% discount code, valid until tomorrow end of day!
    Use THANKDAD20 at checkout.

    Ciao!
    R.
     


  9. AxlJack

    AxlJack Senior member

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    Looks interesting

    Had a few questions:

    1. Do you do soft shoulder suits

    2. Do you do 3/2 roll suits


    Would be helpful if you had a video of your suits on model to see how it flows.
     


  10. Lanieri

    Lanieri Affiliate Vendor Affiliate Vendor

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    Hi AxlJack, thank you for your interest in our products. Regarding your questions:

    1. yes, the jacket of our suit has very little and soft padding. Also, our blazers are completely unstructured, with no padding at all in the shoulders
    2. yes, our 3 buttons jacket are actually 3-roll-2, so a quite modern cut

    Here's the link to the backstage video of our latest photoshooting:

    Hope this helps. Please let me know if you need additional information
     


  11. Lanieri

    Lanieri Affiliate Vendor Affiliate Vendor

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    Hi everyone!

    We have just been featured on the latest Styleforum newsletter, with an article on how to pick the right blue suit in 4 easy steps!
    And as a bonus there's a nice 15% discount to all styleforum members! Just use the code: STYLEFORUM-PROMO at checkout!

    Let us know if you have any questions!

    Ciao from sunny Milan
    Riccardo
     


  12. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    Thanks Riccardo. And now... affliate of the week!

    Cheers,

    Fok.
     


  13. Lanieri

    Lanieri Affiliate Vendor Affiliate Vendor

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    Thank you!!!
     


  14. akoustas

    akoustas Senior member

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    Hi Riccardo,

    I was very excited to make a purchase only to find there was no option to ship to Canada. Is this just a website thing or do you not ship there at all?

    Thanks!
     


  15. Lanieri

    Lanieri Affiliate Vendor Affiliate Vendor

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    Hi Akoustas,

    thank you for your interest! Sorry for that, I've just realized that Canada was simply not checked into my "ship to" list. It's available now!

    Best
    Riccardo
     


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