Dear Styleforum readers, I’m Riccardo, co-founder of Lanieri.com, the first online company that offers high quality made to measure suits and shirts, completely Made in Italy. My co-founders and I started Lanieri.com as part of a project on entrepreneurship during our MBA. Back then we couldn’t have guessed that it was the beginning of a journey into Italian manufacturing and artisanal excellence, as we were honestly thinking to go back working in consultancy or finance. Soon enough tough, we discovered that even medium to large manufacturing companies, not to mention small artisans, were not exactly technology savvy, and were struggling big time to use the internet to market their beautiful products appropriately. On the other hand, they were battling with their current customers, namely big brands and distributors, that were constantly pushing them to reduce their prices, threatening to source the products in China, or in Chinatowns across Italy. We saw a clear opportunity in this, thus creating Lanieri.com, focusing on exporting one of Italy’s greatest traditions – tailoring – through an innovative medium – internet. It seems to me that everyone here is quite familiar with online made to measure, and that it is way more popular in the US than in Europe. We have then adopted the best practices of this newborn industry, and even improved them to provide the best customer service and experience possible. When it comes to buying online, for example, the customer can take its own measurements following a detailed video tutorial. We designed the process keeping in mind that no previous tailoring experience should be required. The measurements submitted are assessed using a proprietary statistical algorithm as well as by our experienced tailors, effectively combining the right mix of innovation, experience and heritage. If something seems wrong, the customer will be contacted and asked to double-check some measurements. If still unsure, customers can also ask for the assistance of one our advisors, for both measurements and style, by taking an appointment on Skype - strong Italian accent guarantee. New technologies and an innovative approach to retail are also part of the equation at Lanieri.com: last summer we introduced a 3D body scanner that within seconds was able to scan our customers to make their perfect made to measure suit. The body scanner was available in our pop-up stores - we have made already 7 of them in Milan, Rome and London - it will now be permanently installed in our new office & Atelier, to be opened on the 24th of March in Via Palermo 8 in Milan, in the heart of the trendy Brera district. Fabrics come from top notch Italian wool mills such as Loro Piana, Vitale Barberis Canonico, Tallia di Delfino and Reda. The latter is also Lanieri.com main investor, sharing our vision to export Italian excellence using the innovation we have developed since the foundation of the company (cotton and linen for our shirts are from Albini). Our suits are half-canvassed. The canvass is made of horse hair, and is sewed to the fabric using a special technique called picchiettatura, obtained by a hook-shaped needle called rostriglione. Here are some photos from our shooting of our current Spring/Summer collection: Light grey fabric, with a small pied de poule pattern, 120's finess; by Vitale Barberis Canonico Light blue (with an hint of green),half wool and half linen, completely unstructured blazer; fabric by Reda On the left, a light blue, 100% wool, blazer; fabric by Reda. On the right a light green, half wool and half linen, blazer. Fabric by Reda Dark blue, 84% wool 16% mohair (hair of the alpaca goat); fabric by Vitale Barberis Canonico Open cuff, ça va sans dire Customer can choose among different linings, stiching and piping Undercollar closeup Keyhole button hole, available in different colours (straight button holes available upon request) On the left lapel, the horse hair canvas attached using picchiettatura Suits start at 590 $, shipping and custom duty included all over the World. Maximum price for a suit is 890 $, allowing you to get a Loro Piana fabric, or an exclusive Reda 160's (most value for money in my opinion), or even a Vitale Barberis Canonico wool+mohair. When it comes to alterations, remakes and refunds we take care of them all (alterations are covered up to 100 $), please check our policies here. Please do not hesitate to contact us for further information, we would love to hear your feedback! You can find us here at Styleforum, on our website, Facebook and Instagram. Ciao! Riccardo PS “Lanieri”, apart from being a common Italian family name, means wool-makers in Italian.