Cary Grant
Distinguished Member
- Joined
- Sep 8, 2008
- Messages
- 9,657
- Reaction score
- 430
You may have seen that KRAFT is creating a new brand name for all its snack brands... and in worst marketing agency fashion... they go with a hard to pronounce meaningless non-word... Mondelez.
The Russians are amused...
http://adage.com/article/global-new...news&utm_medium=newsletter&utm_campaign=adage
The Russians are amused...
http://adage.com/article/global-new...news&utm_medium=newsletter&utm_campaign=adage