Rolling Stone Keith Richards, the new face of Louis Vuitton, looms over bicyclist on billboard outside luxe bags store on New Bond St., London. The iconic 64-year-old guitarist will appear in magazine ads worldwide this month to push the French company's luxe line of fancy bags and suitcases. "Keith Richards is timeless and ageless," said Rita Clifton, who heads the United Kingdom division of brand consultant Interbrand. "He's lean and mean and he's still current." His face deeply creased, Richards is shown holding a guitar with a custom-made Vuitton case for his instrument sitting behind him. "Some journeys cannot be put into words," the ad reads. http://thebosh.com/archives/2008/03/...d_campaign.php He seems to be keeping modern pirate fashion alive as well.