I don't know about hurts the brand, more just a different strategy. Raise prices, sell what you can at retail and then still make a healthy profit once it hits sale szn.So you guys think sale season hurts brands?
I feel like most of us or maybe just me and few other wait for sale season knowing it’s coming.
So we price point pieces at sale price rather then retail…
Just a random thought would love to know your guys opinions.
FWIW, I feel like my perspective on JE has switched - used to be a go-to brand for basics, but now other brands offer the same quality at a lower price point. Now I'm here for the unique items like the Leather Adapt Anorak and the Foggy line.