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Discussion in 'Streetwear and Denim' started by JOHN ELLIOTT, Apr 10, 2013.
And he sells out of absolutely everything....soooooo....he must not be that off base.
^^ I wonder how business would be for him if it weren't for Kanye
It's true, they literally sell out of every item on the website right way. On other websites, you can find a few pieces every now and then, but they don't last long.
Probably just the same. Over the summer I was looking for a nice pair of baller shorts like Rick Pods or Swingers and Maxfield was completely sold out and the only kind you could buy was a pair of RO silk or wool for about $800-1400 online, or get a pair of jersey cotton Drkshdw for about $600-800. While they're still not cheap I found a pair of FOG shorts at HLNR that were reasonably priced ($325 I believe) and fit the aesthetic quite nicely. Sometimes it's good to have options, especially those that compliment a certain aesthetic. The bomber jackets for example are relatively inexpensive when you factor in they are essentially Haider Ackermaan knock offs made in l.a. at a fraction of the price. John Elliott isn't much different really in what he's offering. JE fits the market at a decent price, but he has a much wider catalog and more items out there vs FOG or many of the other guys. Still, His prices are just a hair under the competition and it's going to raise as his brand gets bigger and builds a bigger fanbase.
I'm unconvinced selling out of everything means anything. My previous statement was comparing his prices to that of well established designers such as SL, Balmain, LV, Helmut lang, Rick Ownes, etc., etc. Him selling out of his pieces has nothing to do with the pricing of them IMO. I need a justification for the price point. With the designers I just mentioned and many more, I can see why their price points are high, especially because they're relevant and established. With FOGLA for me, not so much. Also, if a designer makes a few pieces of each item, doesn't it make sense they'd sell out? Its not like FOG is in many stores.
Do you think every designer/fashion house you listed began as a mega fashion brand? Rick Owens used to design/live in LA and had very limited collections before the move to Paris, very similar to FOG. In the quest to become an "established designer", everyone starts at the same place. If he envisions his brand at that level, shouldn't he price it accordingly? How can you say selling out doesn't mean anything? Sell through is how every retail outlet evaluates a designer and makes the decision to bring them back the following season or drop them, as well as serves as a litmus for other retail outlets to pick up new/upcoming designers. Showing at fashion week doesn't determine whether or not you're legit. Things are constantly changing and the fashion world is no different. Showing at fashion week costs a fortune, and for young brands, many similar to FOG with limited funds (I have no idea what their financials look like) they're deciding that it's just not worth the money, as that same money could be used much more fugally to expand their line, raise their production, and hire new help in an attempt to grow. If you've handled any of their stuff, you'll know it's very well made, much better so than a number of the brands you listed (LV is particularly shameful in regards to quality). Jerry Lorenzo/FOG and Jon Buscemi are currently working with Barneys in an attempt to rebrand a part of their store. Whether or not you want to recognize them as legit seems hardly relevant at this point.
Problem is there are only a limited number of fuccbois in the world. They cant support every brand, and new brands will come along, while old ones will die out (JE, FoG etc). Have to just make the most of their moment
Or Kardashians, Beyoncé, Jay-Z, numerous athletes. There are a bunch of boutiques trying to get FOG in there stores. I remember when I saw Barneys asked Jerry on IG and Twitter to get at them so they can get FOG in their store. It's crazy.
While their construction and cuts are nice. Quality wise a lot of the FOG products are extremely over priced. But that's just my opinion. But props to jerry
FoG is the new Hood by Air?
Anybody know when the distressed JE denims are dropping??? trying to hold out on buying distressed jeans til those come out.
is the cast in cobalt sanforized? i tried looking around to see if they were but can't seem to find info on if they are or not.
All our denim is sanforized.
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