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John Elliott - official affiliate thread

Discussion in 'Streetwear and Denim' started by JOHN ELLIOTT, Apr 10, 2013.

  1. Bimmer93

    Bimmer93 Senior member

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    Fair points - I'm not specifically calling out JE or anything, just the concept in general. But, in JEs case, many of their items sell out in minutes regardless of having a new stream of customers. And I feel like it would be quite a jump from anyone casually shopping a GAP collaboration to then decide that they are in the market for $200 - $300 hoodies. Maybe they'll like the brand, but simply be priced out.

    And maybe I'm in the minority here, but the beater concept doesn't really resonate with me for most items. It's not like I'm wearing a t-shirt delicately and taking great care of it at $64 versus rolling around in the dirt in it for $35. Similarly, a rider should be worn anyways. Why not wear the expensive, well made one for your everyday life just as you would a cheaper "beater"? I would imagine most of us don't wear any of these items hard enough to need a beater version.
     
    1 person likes this.
  2. leFLOPjames

    leFLOPjames Senior member

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    It's because there is less of the stitching. On the first tee there was another large panel of the sashiko stitching.

    I'm passing on both - don't like the look of it. Cool idea though I suppose.!
     
  3. Bimmer93

    Bimmer93 Senior member

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    Pricing seems a little arbitrary outside of the product cost (which likely has strong margins direct to consumer). Definitely don't think the extra stitching would cost $100 more, but they probably expected better sales from the cropped version and when they didn't come through, adjusted on the fly for this version.
     
    1 person likes this.
  4. sogood

    sogood Active Member

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    If the white denim that John has on in the Gap pic is part of the collection then I'm in for those. I've been wanting some white jeans, but not down to pay $300+ for the stretch Micas since they'll inevitably get dirty quickly.
     
  5. leFLOPjames

    leFLOPjames Senior member

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    I don't want one... and also, being a longtime massive JE fan with a ton of pieces - I don't like the idea. Watering down the JE brand with some Gap garbage. JE doesn't even want to be mainstream as he has stated before, and stuff already sells out quickly bc of their limited production so I'm not sure of the intent of this drop... Anyways, to each their own, and I'm not hating on people who buy the stuff. I understand that some people can't afford it so this will be easier for them to cop. Just not for me and I don't like the idea.
     
    Last edited: Sep 22, 2016
    1 person likes this.
  6. japejapejape

    japejapejape Senior member

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    money?
    being labeled as the BNMDIA is a good look no matter how you put it.

    No one is going to stop buying JE because of this and if you think this won't bring him new customers you are def wrong.
    it's a win win for JE.
     
    Last edited: Sep 22, 2016
    1 person likes this.
  7. leFLOPjames

    leFLOPjames Senior member

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    I love when people quote my posts before I'm finished editing :) haha. To each their own! And I won't be buying any of it. GAP sucks
     
    Last edited: Sep 22, 2016
  8. Bimmer93

    Bimmer93 Senior member

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    JE has gotten plenty of press without GAP collaborations. You're collaborating with a dying brand that has been on the verge of closing it's doors for years. You really think someone shopping at GAP is going to turn around and spend 10X more for a shirt or sweats? And the GQ aspect, JE has been in there for years - that audience is already well aware.
     
    1 person likes this.
  9. japejapejape

    japejapejape Senior member

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    yeah but it's not smart to turn down this opportunity especially when GQ and Gap are doing all the legwork.
    And yes someone will def become a JE consumer after this.

    Im not sure why you think more publicity is a bad thing.

    Did you start off buying 200 dollar sweathshirts?
    No, everyone starts somewhere.


    you don't think there is someone who always wanted the look of JE but can't afford it?
    especially a younger consumer...this is a great opportunity for them to have some pieces.
     
    Last edited: Sep 22, 2016
  10. peter1234930

    peter1234930 Senior member

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    Anyone with size small outerwear care to post fit pics? The new "slightly oversized" fit makes sizing a pain in the ass. Before, medium jackets (wool bomber, rider, iridescent ma1), were a little too small on the models and perfect for my build (5'10", 145 lbs). New fit means a medium is a little big, but I don't want to buy small if it'll look like a schmedium on me.
     
  11. Bimmer93

    Bimmer93 Senior member

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    More publicity is absolutely a bad thing if it's not the right publicity. No different than an athlete or celebrity putting their name on any product that gives them a couple bucks.

    And you're right, I didn't start out buying $200 sweatshirts. But, I also managed to find a Rolex without them doing a collaboration with the local Target. Anyone looking to spend significant money on this type of stuff will be exposed to it from other channels. The least of which being a store that in no way represents the price point.
     
    Last edited: Sep 22, 2016
    1 person likes this.
  12. ZanderRosen

    ZanderRosen Senior member

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    They actually do get dirty, but I've gotten any stain you could imagine off of mine via dry cleaning. They still look incredibly new/crisp. Plus the off white color is fantastic for dressing up/down.
     
  13. japejapejape

    japejapejape Senior member

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    how is this bad publicity being called BNMDIA?



    you are taking your personal feelings and trying to tell other people how they should feel
    especially JE. I'm pretty sure he knows how to grow his business better than you.


    again...who is going to stop buying JE because of this collab?
     
    Last edited: Sep 22, 2016
  14. Bimmer93

    Bimmer93 Senior member

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    I guarantee over time people will stop buying if the brand shifts to a mainstream outlet store brand.

    And, I don't claim to know how to grow his business at all. I'm just pointing out a view that I know many people share. He's doing fine at growing his business - collaborations with crap retailers, making products in China (when claiming to be a good ole made in the USA brand, and no I don't care where it's made if quality is on point, but some do), etc.
     
  15. gerg99

    gerg99 Senior member

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    There could be so many reasons for JE to go for the collab, many of which we would have no direct insight on. As far as press, all the good press JE gets now (specifically from GQ) is likely a result of the relationship they made the first time around, which made much more sense considering their popularity at the time. This second collab could easily just be out of loyalty and to foster / maintain a good relationship with a magazine that has given them some amazing press as of late. Besides press and publicity, we also have no idea what their revenue sharing model is like. That's easy extra money that probably ends up going towards whatever internal expenses and operations they have.

    I totally agree also though with @Bimmer93 that some press can be detrimental, but I'd guess that to them, the pros just outweighed the cons. I personally think the JE is solidified his position enough within the elevated consumer's mind especially with his consistent runway shows now that the potential negative press from aligning with a lower tier brand like GAP would have minimal effect on their main consumers.
     
    Last edited: Sep 22, 2016
    1 person likes this.
  16. dmill

    dmill Senior member

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    The collab with Gap just reminds me of this quote..

    "If you want a 20 dollar sweater go grab in the florescent lit cheese aroma closet / mall you love - GET THE FUCK OUT OF HERE. YOU DONT DESERVE TO KNOW ABOUT OUR BRAND"
     
    6 people like this.
  17. echau

    echau Senior member

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    Nothing is wrong with what JE is doing. GQ and Gap have helped him out and he's returning the favor. It's how he's doing it.

    I'd argue that the appeal of JE is cut, quality, and style. It's a shame that he let Gap ruin the cut and probably the quality as well. Just from the photos, this collection looks like trash. Of course, that's just my opinion.
     
    Last edited: Sep 22, 2016
  18. ZanderRosen

    ZanderRosen Senior member

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    Seems like a lot of people are getting antsy for some clothes coming out from the GAP...?

    I can fondly my last shopping experience at GAP, and will relay because it speaks volumes about the brand. Somewhere between 15-20 years ago I was at the Mall of America with my fam (I know, I was a lucky ass kid), and I went on the log flume ride. Sat front row, walked off the ride soaked head to toe, shoes included. Walked over to the GAP, bought a new outfit, rocked it straight off the rack, and was out. Boom.

    It was the day that I discovered I had style - I shopped at the GAP.
     
    Last edited: Sep 22, 2016
    1 person likes this.
  19. Bimmer93

    Bimmer93 Senior member

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    Now to just wait the 15-20 years for one of those GAP kids to become a JE customer - the waiting is always the hardest part.
     
    1 person likes this.
  20. japejapejape

    japejapejape Senior member

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    im sure a lot of people have shopped at the gap on here...and look where we ended up
     

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