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Jefferyd reviews Indochino

Discussion in 'Classic Menswear' started by LA Guy, Aug 18, 2012.

  1. LA Guy

    LA Guy Opposite Santa Staff Member

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    For those who don't know, jefferyd is a member here who has extensive knowledge about both the art and the business of tailoring. I respect him immensely for his knowledge and willingness to pull back the curtain; something that can be rare in the industry. He recently reviewed Indochino, one of the more innovative online MTM suits. Here is one of the rare reviews, from his blog, that caught my eye for its insight and his ability to separate personal bias from professional critique:

    http://tuttofattoamano.blogspot.com/2012/08/indochino-or-how-to-sell-clothing-to.html
     
    4 people like this.
  2. Cary Grant

    Cary Grant Well-Known Member

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    SF is fortunate to have Jeffrey's acquaintance.

    Looking forward to the results.
     
  3. curzon

    curzon Well-Known Member

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    Very informative report. Some good ideas coming from Indochino which ought to dispel the reluctance of potential customers like me. But then Indochino launches a campaign like this and it unravels.

    [​IMG]
     
  4. jrd617

    jrd617 Well-Known Member

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    Are we going to get a dissection? :slayer:
     
  5. LA Guy

    LA Guy Opposite Santa Staff Member

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    It's just styling. You have to remember that they are trying to appeal to a broad audience. The pricepoint is such that they are not going to compete with the Cornelianis of the world, much less the Brioni's.

    And honestly, Steve Nash rules.
     
  6. jrd617

    jrd617 Well-Known Member

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  7. add911_11

    add911_11 Well-Known Member

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    Nowadays, great enterprise comes from great marketing.
     
  8. lee_44106

    lee_44106 Well-Known Member

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    The hard part about selling suits has never been the construction. There's plenty of laborers willing to machine make or hand sewn as much as one would desire.

    It seem Indochino is pioneering a method to achieve proper FIT....on a mass scale, and making it as simple as possible for the average Joe.
     
  9. LA Guy

    LA Guy Opposite Santa Staff Member

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    I'd dispute that this is all that it takes, but I do think that the marketing is pitched pretty well at their demographic. The photography and celebrity endorsement even resembles that of GQ fashion pages, which a lot of "average guys" who are peripherally interested in clothing, still regard as the gold standard. I don't think that it's pitched to the people on this forum, but that doesn't mean that it couldn't be a resource. Of course, as jefferyd states, whether they can execute and continue to perfect their product remains to be seen.

    Some things, like the sizing system, are ingenious.
     
    Last edited: Aug 19, 2012
  10. jefferyd

    jefferyd Well-Known Member

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    Thanks, Fok.

    There have been a number of questions here and on my blog about a review or a dissection of the Indochino garment. While the nuance may be lost on most people not in the industry, my dissections have never been about commercial reviews of product, but rather about studying what other guys are doing and learning from it. Everyone in the industry does this,I just chose to put it out there for other people to see.

    For those who don't know, I work in the RTW and MTM tailored clothing industry, for a company that is probably familiar to most people on this forum. For that reason I have carefully selected garments for dissection which would not fall into the same market segment as those that we sell, to avoid any appearance of conflict of interest. I have also refused several requests to do product reviews from people who were offering product, for the sole reason that a proper "review" should be completely unbiased and impartial in fact and in appearance. A fair and impartial commercial review should include the opinions of several reviewers, not just one, and they should be seen to be at arm's length from the product being reviewed; I think we can all agree that review of a Brioni garment done by an employee of Kiton would be somewhat suspect.

    My visit to Indochino's popup stand, and my report on that visit, are intended more than anything as a wakeup call to my employers and to my competitors. Everyone is trying to tap into the younger market, but we tend to approach it the same way we sold to his father. What I saw this weekend was that there are far better ways of approaching it.


    That said, there are a few questions about the construction of the garment which I may be able to answer without crossing any perceived lines of impartiality, so when it does come, there will be limited discussion about some of the technical features. And in the meantime, I've been sitting on a rather interesting suit that a generous donor had commissioned by Leonard Logsdail and which, sadly or fortunately, depending on your viewpoint, no longer fits the donor. I just need to find the time to write it up.
     
  11. jrd617

    jrd617 Well-Known Member

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    :lurk:
     
  12. ThinkDerm

    ThinkDerm Well-Known Member

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    I thought you did bespoke in Montreal?
     
  13. jefferyd

    jefferyd Well-Known Member

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    I've been in the US for over a year now. Bespoke is a side thing I do for kicks, but the RTW is what pays the bills.
     
  14. Wes Bourne

    Wes Bourne Well-Known Member

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    Nice. Looking forward to your follow-up post with the finished suit.
     
  15. Grammaton Cleric

    Grammaton Cleric Well-Known Member

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    +1
     
  16. LA Guy

    LA Guy Opposite Santa Staff Member

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    I am very happy that you are willing to do so. There are very few people who are willing, publicly, to draw back that curtain, as you know, and in some interviews I've done, especially before you get to know someone, you often get what sounds like agreed upon copy. It makes for neither an interesting interview nor an informative one, which can be frustrating.

    I completely agree with this, and I think that the biggest difference between the younger generation and the older is that the younger generation is, for a variety of reasons, wants more transparency. I don't see that there is harm in this. I also think that the snide comments about the marketing, instead of an attempt to analyze its effectiveness, to be uninteresting and closeminded. BTW, I'd be interested in your thoughts about J. Crew's Ludlow suit, both in the concept and the marketing.

    I'd love to see that here our on your blog. Thanks Jeffery.
     
    Last edited: Aug 19, 2012
  17. Shirtmaven

    Shirtmaven Well-Known Member

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    it seems as if the pop up shop has try on suits

    this method is preferable to someone with out a lot of experience just taking measurements.

    I think MYSUIT works with try on suits as well.

    the Pop up shop looks great.

    how does this translate back to the online experience on your computer screen.
    you can no longer feel the fabric, or make sure the colors on your screen are true.
     
  18. luftvier

    luftvier Well-Known Member

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    I hope your suit turns out better than those in the Indochino thread here. That thread alone is reason enough to never want to risk Indochino vs. decent RTW.
     
    Last edited: Aug 19, 2012
  19. dieworkwear

    dieworkwear Well-Known Member

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    Jeffery, I think everyone here would trust your impartiality. You're probably the fairest minded writer I've ever read, but I understand if you don't want to be even suspected of bias.

    For what it's worth, I think it would be interesting if you could do a review of J Hilburn. They're another online MTM operation that's trying to find creative ways around the self-measurement problem (as well as the problems that Carl has brought up, such as the inability to truly judge fabrics through a computer screen).
     
  20. Shirtmaven

    Shirtmaven Well-Known Member

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    reviewing garments made in large factories in asia is sort of a useless endeavor.
    the garments made for MTM online business, might be cleanly made machined garments.
    nothing wrong with that.
    the fabric could be Italian or chinese..
    there is really nothing jeffery will tell you , that you could not figure out on your own. from reading old styleforum threads.

    His point was the process and presentation. the quality of the garment is almost secondary.
    you can't expect an amazing garment at those prices

    Now if the fit is on, then Indochino is on to something.
    .
     

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