lechon&rice
Well-Known Member
- Joined
- Mar 26, 2009
- Messages
- 64
- Reaction score
- 1
I think it's unfortunate. From my experience shopping at Jake, I must commend them for their customer service. What they have to improve on, I think, is their inventory. They sell high end brands, but they choose the most basic or generic pieces from these brands like a black wool/cashmere V neck sweater for $600. I can get something like that from J crew. They sell so many boring $100 graphic tees that have uninteresting graphics by unknown brands, and fashion jeans. I think the previous owners also acted as the buyers and their personal taste reflected their inventory. Also, I think they have to compete with other independent stores like Hejfina, Apartment Number 9, Barneys, who all have better selections of merchandise.
Jake needs to carry more middle-priced fashion forward brands like Engineered Garments, 3.1 Phillip Lim, and the likes. They need to improve on variety. their pieces need to compliment one another like if you are going to sell very nice expensive knits, you need to have nice pants to go with it. And if these pieces are more casual pieces, then sell a more casual coat and accessories to go with. So that when a customer goes there to buy one thing, he or she will end up buying more. The old jake was like a boring hodge podge of expensive items that makes customers feel that they cant rely on Jake for their needs. Their store environment needs to improve as well. make it more inviting and add more interest to define the Jake retail image.
Jake needs to carry more middle-priced fashion forward brands like Engineered Garments, 3.1 Phillip Lim, and the likes. They need to improve on variety. their pieces need to compliment one another like if you are going to sell very nice expensive knits, you need to have nice pants to go with it. And if these pieces are more casual pieces, then sell a more casual coat and accessories to go with. So that when a customer goes there to buy one thing, he or she will end up buying more. The old jake was like a boring hodge podge of expensive items that makes customers feel that they cant rely on Jake for their needs. Their store environment needs to improve as well. make it more inviting and add more interest to define the Jake retail image.