- Joined
- Apr 9, 2012
- Messages
- 271
- Reaction score
- 283
Exactly. JMMs are only limited in the sense that they put numbers on their products. Otherwise, all seasonal fashion is limited too. It's just all hype/marketing so that you might pull the trigger sooner so you don't "miss out" on a release.
No designer produces an infinite number of units of any model. Most don’t market the number of units produced as a way to induce customers to infer “limited edition” status. Does Margiela publish the number of 5 zip leather jackets each season?
JMM appears to be very much attuned to consumer psychology and capitalizes on it. 500 units of Dealan in Noir somehow gets people going vs simply Dealan in Noir.