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Actually i just called in today and had a couple of pairs given the basic shine. What a refreshingly sincere and knowledgeable man is Justin. Very generous with his hints for doing your own shoe polishing and passionate about good shoes. He lifted the look of my bargain priced Cheaney Imperials remarkably. I'd show some pics but only have bad iPhone with me to take the photos.....
Got to say I respect Justin in what he's trying to achieve with his brand and best of luck to him - I didn't manage to catch up with him when I was still based in London but his range look pretty awesome
As others have mentioned his blog has been informative and highly educational for me.