I think there is a strong argument for the position that he is to a certain extent, specifically with menswear. He's taken it from Decarnin's masculine and timeless aesthetic and injected it with trendiness. I mean just look at how he does he collections: safari themed, asian themed, nautical themed. On top of that, he's subtly been incorporating more and more elegance into a brand known for rugged masculinity. Look at SS13-14 in particular with the drop crotch pants and more whimsical detailing. Plus the Ballerina flats for SS14 are going to be a tough sell IMO. It'll be interesting to see how his onesie fits do. I mean....idk who but I can't wait to see some rapper in the all leather onesie looking crazy as fuck. Overall though is Rousteing ruining what made Balmain special which was the timeless masculinity of it all for the ease of trendiness? It would make sense though he is sort of the parisian version of Alexander Wang in that he's connected to culture like a motherfucker. His IG is like a who's who, where's where, of what's what. In general though his youthful #vibez are hurting the brand.