- Jul 18, 2006
- Reaction score
My basic question is if all these expensive, highly marketed clothes can truly improve the average man's appearance in relation to their cost? I have encountered several men recently dressed in all the ubiquitous luxury brands (kiton, borrelli, zegna, oxxford, etc.), and the majority of them, while sartorially impeccable, were still very underwhelming visually. On paper, these outfits should have been sartorial homeruns, but they adapted to the ordinariness of their wearers. All of the well known top brands seem to engage nowadays in the heavy, intense advertising that the board members here deride and decry. The majority of the price of their products nowadays is marketing and profit margins and the exclusivity factor is constantly diminishing. Sure, I understand the free market capitalism aspect, and if kiton can easily get 5-10k per suit, then why not! But are we deluding ourselves that these stratospheric prices derive from handwork and manual/artisanal labor costs rather than marketing expenses, opulent real estate in the most expensive cities, and huge profit margins like all other luxury goods manufacturers? Is the contribution these clothes make to an attractive appearance on the average looking man really validated in the majority of cases? I am curious to hear other's opinions.