It seems like a great marketing scam. They make ugly shoes that fall apart in a week and probably don't cost more than 50 cents to make. Then they give a free pair away, meaning each pair costs them about a dollar. They retail for $45ish. As a percentage, the company probably gives less than the average charitable contribution of corporations. Why are people falling for this gimmick? If you're that concerned, write a check directly to poor kids. Or get them a pair of indestructible shoes.