Industry Article: 2008 Most Prestifious Men's Luxury Brand

Discussion in 'Classic Menswear' started by heard546, Nov 25, 2008.

  1. heard546

    heard546 Senior member

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    NEW YORK, NY, Jun 05 (MARKET WIRE) --
    High net-worth male consumers rated Ermenegildo Zegna the most prestigious
    men's luxury fashion brand in the 2008 Luxury Brand Status Index (LBSI)
    survey from the independent New York City-based Luxury Institute
    (www.LuxuryInstitute.com). Respondents who would recommend Ermenegildo Zegna
    say it is "simply beautiful," they have "the best knits in the world," and
    "great suits and dress clothes." Armani and Brioni ranked second and third,
    respectively.

    "Zegna's strong ratings in 2008 demonstrate that you don't have to be the
    most expensive brand to be the most relevant," said Milton Pedraza, CEO of
    the Luxury Institute. "Consumer comments as to why they will recommend Zegna
    indicate the brand delivers great luxury fundamentals that appeal to wealthy
    men of all ages, and has an emotional connection others lack. Some key brands
    are at opposite ends of the spectrum. Brioni is very prestigious to men over 55,
    but
    needs more traction with younger, wealthy men, while Tom Ford may be the
    'hippest designer' according to some younger men, but is still earning his
    stripes with wealthiest males over 55. It is not only about creativity. It is
    mostly about relevance. Men's fashion designers often work in a vacuum and have
    a
    great deal to learn from the candid ratings and comments of wealthy men in this
    impartial survey," said Pedraza.

    Following are the 23 luxury men's fashion brands that were rated
    (alphabetical
    order):


    1.Armani
    2.Brioni
    3.Brooks Brothers
    4.Burberry
    5.Calvin Klein
    6.Canali
    7.Dior
    8.Dolce & Gabbana
    9.Ermenegildo Zegna
    10.Faconnable
    11.Ferragamo
    12.Gucci
    13.Hugo Boss
    14.John Varvatos
    15.Louis Vuitton
    16.Marc Jacobs
    17.Michael Kors
    18.Prada
    19.Ralph Lauren
    20.Tom Ford
    21.Tommy Bahama
    22.Versace
    23.Yves Saint Laurent


    The proprietary Luxury Brand Status Index (LBSI) survey is the only
    measureof the prestige of leading brands among wealthy Americans. A national
    sample of
    803 wealthy male American consumers, with an average income of $348K and
    average net worth of $3.6 million, was surveyed online. Survey results are
    weighted to match demographic and net-worth profiles of the same audience
    according to the latest Survey of Consumer Finances from The Federal Reserve.

    About the Luxury Institute

    The Luxury Institute is the uniquely independent and impartial ratings,
    reviews
    and research institution that is the trusted and respected voice of the high
    net-worth consumer. The Institute provides a portfolio of proprietary
    publications and research that guides and educates high net-worth individuals
    and the companies that cater to them on leading edge trends, high net-worth
    consumer rankings and ratings of luxury brands, and best practices. The
    Luxury Institute also operates the Luxury Board (www.LuxuryBoard.com), the
    world's first global, membership-based online community for luxury goods and
    services executives, professionals and entrepreneurs. To reach the Luxury
    Institute, please call 646-792-2669 or go to www.LuxuryInstitute.com.



    LuxuryInstitute.com

    Thought some of my fellow forum members would be interested in this topic.

    -tony
     
  2. voxsartoria

    voxsartoria Goon member

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    I have my own list:

    1.The Bijan
    2.The Bijan
    3.The Bijan
    4.The Bijan
    5.The Bijan
    6.The Bijan
    7.The Bijan
    8.The Bijan
    9.The Bijan
    10.The Bijan
    11.The Bijan
    12.The Bijan
    13.The Bijan
    14.The Bijan
    15.The Bijan
    16.The Bijan
    17.The Bijan
    18.The Bijan
    19.The Bijan
    20.Tom Ford
    21.Tommy Bahama
    22.The Bijan
    23.Engineered Garments


    - B
     
  3. robasaurus

    robasaurus Senior member

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    1.Armani
    2.Brioni
    3.Brooks Brothers
    4.Burberry
    5.Calvin Klein
    6.Canali
    7.Dior
    8.Dolce & Gabbana
    9.Ermenegildo Zegna
    10.Faconnable
    11.Ferragamo
    12.Gucci
    13.Hugo Boss
    14.John Varvatos
    15.Louis Vuitton
    16.Marc Jacobs
    17.Michael Kors
    18.Prada
    19.Ralph Lauren
    20.Tom Ford
    21.Tommy Bahama
    22.Versace
    23.Yves Saint Laurent


    I sell some of these brands for a living, and my co-workers quite often stand around chatting about consumers perception of them. Customers come in and ask us for Hugo Boss or Dolce & Gabbana or Gucci or (my favourite) Tommy Bahama, thinking that it's the ultimate in luxury and quality. We laugh at them behind their backs and make jokes about how terrible a lot of this stuff is. Marketing is really something, eh?
     
  4. Omega Man

    Omega Man Senior member

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    Gee, had they known about SF, I think their answers will be a lot different. Heck, some of the names won't even (or ever) be on that list!!
     
  5. Tarmac

    Tarmac Senior member

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    I'm surprised Brioni and Canali are that well-known.
     
  6. Nouveau Pauvre

    Nouveau Pauvre Senior member

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    Mmmm...prestifious. sounds like a word Professor Fabulous would use to describe an artfully-crafted pastry.
     
  7. gsugsu

    gsugsu Senior member

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    Well, I'm sure we all have a great deal to learn from the candid ratings and comments of wealthy men in this and other impartial survey
     
  8. Doc4

    Doc4 Senior member

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    I sell some of these brands for a living, and my co-workers quite often stand around chatting about consumers perception of them. Customers come in and ask us for Hugo Boss or Dolce & Gabbana or Gucci or (my favourite) Tommy Bahama, thinking that it's the ultimate in luxury and quality. We laugh at them behind their backs and make jokes about how terrible a lot of this stuff is. Marketing is really something, eh?

    Boy, and we give ourselves a hard time for "internet groupthink" ... [​IMG]
     
  9. spertia

    spertia Senior member

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    Customers come in and ask us for Hugo Boss or Dolce & Gabbana or Gucci or (my favourite) Tommy Bahama, thinking that it's the ultimate in luxury and quality.

    I honestly am having trouble coming to terms with the fact that anyone would consider Tommy Bahama to be a luxurious brand. Every time I see one of the print ads I instantly cringe.
     
  10. heard546

    heard546 Senior member

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    I am former brand manager and marketing research analyst, and its funny what people assume is luxury vs. trendy.

    -tony
     
  11. heard546

    heard546 Senior member

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    Lets start own list of top 15. I will post mine once I get off work.
    -tony
     
  12. heard546

    heard546 Senior member

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    According to Forbes Best Life, Brioni and Canali are in the top 5 in the luxury tie market. And ranked about the same in the Robb Report.

    -tony
     
  13. heard546

    heard546 Senior member

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    We don't have to be wealthy to obtain some of the luxury brands in the marketplace. We just have to be/become educated and smart shoppers. When I shop for myself I only search for luxury items that have been deeply discounted. Otherwise, I will just wait until a good sale comes along.

    -tony
     
  14. danyllau

    danyllau Senior member

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    Customers come in and ask us for Hugo Boss or Dolce & Gabbana or Gucci or (my favourite) Tommy Bahama, thinking that it's the ultimate in luxury and quality. We laugh at them behind their backs and make jokes about how terrible a lot of this stuff is.
    While they are definately not "ultimate in luxury and quality", i would say most are not that terrible... aside from Hugo Boss ( I can never find quality in them) lol... I have a Khaki shorts from Tommy Bahamas, only thing they have that will actually fit me, I find the quality of it extremely good. But fuck their overly baggy shirts and prices lol. Some of the stuff that Gucci makes (especially those without visible branding/monogram ones) are hard to match, even most of the branded ones I would not say they are terrible in quality just i hate the branding on it lol. But I think those stuff are not really made by Gucci itself.
     
  15. robasaurus

    robasaurus Senior member

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    While they are definately not "ultimate in luxury and quality", i would say most are not that terrible... aside from Hugo Boss ( I can never find quality in them) lol...

    I have a Khaki shorts from Tommy Bahamas, only thing they have that will actually fit me, I find the quality of it extremely good. But fuck their overly baggy shirts and prices lol. Some of the stuff that Gucci makes (especially those without visible branding/monogram ones) are hard to match, even most of the branded ones I would not say they are terrible in quality just i hate the branding on it lol. But I think those stuff are not really made by Gucci itself.


    Most of my associates and I agree, after spending considerable time around many of these luxury brands, that the quality is not necessarily poor. Prada tailoring, for instance, is actually quite nice, and I don't even find it to be much of a markup in terms of quality vs. price. That having been said, I would much rather buy a Pal Zileri suit than Prada. Prada does it well, Pal Zileri does it right.

    Our customers, however, have Prada so ingrained into their minds as a top luxury brand thanks to marketing and promotion that they are often wary of even looking at something like Pal Zileri because they have never heard the name. Since they do not generally have the trained eye to differentiate what makes Pal Zileri so much nicer than Prada, they are left to my explanation, and being the salesman, I am almost always immediately mistrusted by my customers if I try to tell them about something they do not know. I must be making a "sales pitch". It can often be very difficult to work against marketing, and the consumer attitude towards these brands is very much an example of groupthink.

    On the subject of Tommy Bahama, I have no issue with quality or value. That stuff all just looks awful. But hey, if you want to dress like a slobby 55-year-old couch commando, then more power to you.
     

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