Indigo farm jeans

[benchan]

What do you guys think? Does a China brand has a chance to survive in the competitive premium denim segment?

 

[DNW]

Didn't know they exist.

 

[LA Guy]

Depends how it is marketed, the pricepoint, and less importantly, the quality of the jeans themselves.

 

[poly800rock]

why not? evisu is made in china nowadays anyways...and they love bluejeans as much as japan, except a majority of the country doesnt have disposable income like the japanese.

 

[LA Guy]

Originally Posted by poly800rock

why not? evisu is made in china nowadays anyways...and they love bluejeans as much as japan, except a majority of the country doesnt have disposable income like the japanese.
Yeah, but you need only a minute fraction of 1.5 billion people endorsing your brand for it to become very viable

There are over 100 cities with populations of 1 million or more in China... That's about 10 times the number in the states...

 

[JUJIGATAME]

And don't forget how quick their economy is picking up. That's going to be A LOT of $300-jeans-loving people.

 

[xcoldricex]

i doubt it. even if the economy is picking up- 99% of the people that are coming up with the economy probably will just get known designer labels. can anyone tell me of any chinese clothing line that has any sort of following?

the only brand i can think of is shanghai tang. and i don't even know how successful that is- but the guy is from hong kong, not from the mainland.

 

[digital_denim]

And if they're going to blow 300 bucks, they would do it on something imported i would assume. They're not going to turn around and spend that much on something they know was cheaply made. 300 bucks can pay a lot of those sweat shop employees.

 

[whoopee]

I agree, Chinese (and Asian, in general) consumers tned to buy established Western brands. If they do buy emerging labels, it is by following the lead of some "taste-maker".

With denim, though, for most people, the Made In (fill in the blank) pedigree doesn't mean that much. I doubt many people even look at that. Denim nerds probably do, as they spend inordinate amounts of time inspecting every inch of a pair of jeans, but they - at least the real ones - would be able to appreciate quality. Under their lead, perhaps thesejeans could edge into the niche, though do not underestimate the fondlers who just need a pair of Japanese jeans. These would have to be speical on some front, though.

Where did the $300 figure come from? Such a price point would be surprising.

 

[xcoldricex]

agreed,

a bit of a tangent - but made in china should not be a mark of lesser quality anymore. you'd be surprised going around japan and seeing what's actually made in china!

quite a bit of the wtaps line is made in china.
some visvim bags are made in china.
new era hats are made in china

also i think a lot of products that are "made in the usa" are actually made in china and the made in the usa tags are sewn on in the states- i believe this is legal?

 

[John11f]

China is where they sell the most Mercedes Benz and Rolex.

 

[benchan]

I am just searching google cached messages, seems ringring owns a pair of Indigo farm jeans made of natural indigo. Unfortunately, the thread can't no longer be retrieved.

I saw a few pairs in person, and frankly not impressed. Regular retail price for washed models made with selvage denim is about 180USD.

 

[xcoldricex]

Originally Posted by John11f

China is where they sell the most Mercedes Benz and Rolex.
you sure? i thought that'd be bangkok.

 

[digital_denim]

A lot of expensive brands are produced in China or Sri Lanka. When I browse through the high end section of stores, it's funny how a 300 dollar shirt is made in China. I know you're paying for design of the item and name but man the profit on that shirt must be astronomical.

 

[poly800rock]

Originally Posted by xcoldricex

you sure? i thought that'd be bangkok.

i thought it was azaba juban...**** never seen so many lamborgini's in my life in one day!