Burger King and Carls Jr (Hardees?) are marketing toward the anti-anti-fast food group.Theyre saying "fast food is trying to be healthy? Screw that, we're going bigger and manlier!" At least they are embracing their fast foodiness. Hence we have quad stacked meat and double six dollar burgers. Me? Most of the time I just want something in between a McDonalds cheeseburger and quarter pounder w/ cheese... really annoying when a kids meal leaves me achingly hungry and a normal combo makes me feel ill. A plain wendy's burger is just right for me.