ppllzz
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http://men.style.com/video/obsessive...ys/10708603001
I think this is tapping into a different segment, which is the little clothing crews which dominated early 90s NY teenage street fashion. There were groups of guys who would only buy (or shoplift) Hilfiger, Nautica, Polo, repectively, etc. Their whole lives revolved around this. This guy sounds like one of them, grown up.