The denim is average (compared to unique japanese brands) but the cut is important for the raws. They do have some unique colors and washes as well, but the cut is the key for their popularity. I tried on a pair and they (19cms for me) really do give a great slim/skinny silhouette without being overly skinny/skin tight depending on how you size them. Great for wearing less skinny and slouching them as well. I just don't have the money to spend almost $400 for them otherwise i'd own a pair.