How's SUPERDRY quality and fit?

[rgr555]

From their website, I like their hoodies and some of their jackets, not so much their t-shirts and in-your-face designs.

What's the quality like?

How is their denim?

 

[Duke Hunt]

It's very mediocre at best.

 

[dookiemiah]

I think of it like a japenese hollister?

 

[rgr555]

its a brand out of UK I believe. The hoodies seem high quality though.

 

[ac_slater]

I own 1 superdry item and it's a camo windbreaker from Japan. The Western market camo jackets are ugly but this one actually looks nice. And since it was made for the Japanese market, the fit is good.

Unfortunately the quality is just meh. Not great construction at all.

 

[trum01]

Its british and quite popular, especially after David Beckham was photographed in one of their "Osaka" tees. Or something. No idea about quality.

 

[FlyingMonkey]

I think of it like a japenese hollister?

Definitely British and not Japanese. The 'super dry' thing was just taken from a common Japanese beer brand. The 'Japanese' on the labels and elsewhere is essentially meaningless nonsense. It's a brand that is just trying to build on the popular perception that Japan is cool and imitate the Japanese revival of US workwear (which is pretty ironic really... as well as being more than ten years behind actual Japanese trends). And it's pretty average mass-market stuff and not worth bothering with.