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How to do Brunello Cucinelli for less?


Senior Member
Apr 11, 2017
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After staying in the Classic Menswear zone for a while, I've decided I want to dress a little closer to my age (21) in a more casual style, yet still keep those elements of tailoring that I like. I've really been loving Brunello Cucinelli and its play on clashing formalities, with Brunello himself even saying that he always wears a tie with jeans for some degree of subversion. The brand seems to share a color scheme with Loro Piana as well, with heavy emphasis on neutrals and textures.

The issue, of course, is that as amazing as I find Brunello's stuff, it's way out of budget. The only other brand that has a similar aesthetic would be Eleventy, but the nature of Italian manufacturing means that its pricing is still quite a stretch. To be clear, I'm not expected ASOS prices -- there is definitely a cost associated with niche design, material cost, and scale of production.

The two main questions I have now are:
  1. Are there any brands with a similar aesthetic to Brunello apart from Eleventy that are ideally at a lower price point? Place of manufacture is not a major concern to me, though I'd like to find stuff that isn't H&M quality...
  2. What styling tips can I pick up on to achieve the Brunello look? So far what I've observed has been an emphasis on leather boots with tailoring, slim cargo/sweat pants (which I haven't found much of), suede/down vests, and a neutral palette (greys, navy/blues, beige, browns).
  3. How can I go about attaining these items at a reasonable cost? I'd like to keep my budget to around $200 or under for individual pieces, and secondhand is definitely on the table.
Any help would be much appreciated! I live in NYC, so any brands with a retail presence here would be a huge plus so I can check them out in person.

Al Brooks

Sep 20, 2018
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Yoox has some Italian nice brands at discount, I think they have BC as well.

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