How seriously do people take tartan and regimental/school/club tie patterns in the UK? How readily do people recognize the various designs? In the United States of course people wear them but no one takes them at all seriously. (In my limited experience, anyway.) Emblematic ties still suggest at least a vague interest in whatever is being depicted if not actual association, and members of the local Caledonian societies will wear their family tartans, but that's about the extent of it.