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That appears to be boxed fabric from Ike Behar's CEO line. Basically, retailers would stock fairly unique boxes of fabric (now in plastic pouches). These boxes would include a selection form (neck / sleeve, collar, cuff, stitching, front placket, etc...) which the customer would return to Behar along with the fabric. The finished shirt usually arrived 4 - 6 weeks later. I'd ask the seller if the box and card are included with the fabric. If so, then I think it's a steal at that price. If the card is not included, then I'm not so sure... depends on if a local shirtmaker can make a shirt from your fabric within the original price range. FYI... the CEO program price has risen to $165/shirt. You might double check with Ike Behar if they'll honor the older $145 fabrics like this one.