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A friend of mine worked at the Ed Hardy HQ for 4 weeks. I don't know how many of you know that Christian has an employee that follows him around with a video camera Paparazzi Style twenty four seven, he even has the guy film him whilst at the office.
Whoa...Wikipedia reveals Audigier used to design for Von Dutch; was this common knowledge?
you know you spelled your wrong?
A half a year ago, is when I first started noticing this Ed Hardy and Christian Audigier trend beginning to take shape in Vancouver. In case you’re not familiar, Christian Au-douche-ier and Ed Turdy are “premium” (a.k.a. overpriced) Beverly Hills-designed (Lindsay wears it! OMFGZ!1~) boutique brands, which specialize in producing $75 t-shirts. If you’re lucky enough to have never seen one of their many lovely designs around the city, picture Ronald McDonald and the bad robot cop from Terminator 2 having a hot night of steamy drunken sex all over your Fruit of the Loom t-shirt and forgetting to clean up the evidence.
While I did not mind this fad initially (I ***** with the fads, son), one year later, I find that no matter where I turn, look, go or urinate, I see that marsupialed, drugged up Christian Audigier or Ed Hardy logo staring at me, leaving me in a state of confusion, as I ponder the meaning of the various shiny symbols surrounding it (I haven’t been this confused since I passed Finance). What’s worse is that the owner is usually a gangster or gangster-wannabe douche-bah-g (get it? Cause sheep say “bah”? I’m funny) trying to impress his ditzy girlfriend. In fact, try going to Fabric Nightclub on a Saturday night. Wear a wrinkled, bleach-stained, 3 year old out of style American Eagle shirt (hey, the nightclub is called “Fabric” ok? Any fabric goes) and I guarantee you, you’ll still be the most original and stylish man in the room.
Adding to the damage of this already turdy situation is the fact that lately I’ve spotted Au-douche-ier on not just men, but women too! Why is this significant you ask? Well folks, as guys, I realize that many of us are too scared, uninspired, stupid or fashionblind (all of which apply to yours truly) to have a sense of style. Because of this, we follow the early majority’s (Trying to get my money’s worth out of this Marketing degree) lead and get whatever Fergie says is Fergi-licoius (***** can spell). In addition many of us d00ds out there love tattoos, guns and other “manly” things (note: I prefer pandas. Pandas are ******* amazing), so brands such as Audouche-ier, which exploit our desires to make our penises seem bigger via “manliness”, are a natural choice. But LADIES, you’re supposed to be the smart, savvy, sexy and of course fashionable trend-setters I have come to know you as (or at a minimum, the hucchi-mamas rocking the six inch Manolo’s in the latest Fiddy Cent video). So, every time I see one of you in the mall walking hand-in-hand with your boyfriend, both of you wearing your matching Au-douche-ier shirts and hats, hining like two broken disco balls, a part of me dies.
So what’s my point in this month’s rant? Well, as materialistic, fashionblind and cowardly of a late-adopting consumer I am (I pee my pants when I have to talk to a Sales Associate in the mall), Christian Au-douche- ier has helped me come to an important epiphany. From now on, I, 4vow to buy clothing because I like it and think it looks good and not because all of my neighbors wear it. You may be thinking “pfft that’s easy”. But ladies and gentlemen, I challenge you to look at your shoes, your jeans, your t-shirts, your cell phones, your computers and your school textbooks and tell me honestly that none of these items were purchased because somebody explicitly or implicitly told you that you needed them. Okay, I cheated, but you get the point.
The other day at my job I overheard two of the girls talking about how well dressed one of the guys who walked by was. He was wearing an Ed Hardy tshirt, an Ed Hardy hat and Afflication jeans. I died a little inside.
I think we have another 3 months at most until critical mass is reached. Remember the great Von Dutch incident a few years back? This has got to be around that point by now, right? I was at Comic-con over last weekend and there were two types of people. Those dressed as comic nerds that don't care what they look like, and the cool crowd people wearing Ed Hardy shirts. The nerds looked better. [edit, ****, beaten]
A friend of mine worked at the Ed Hardy HQ for 4 weeks. I don't know how many of you know that Christian has an employee that follows him around with a video camera Paparazzi Style twenty four seven, he even has the guy film him whilst at the office.
The other day at my job I overheard two of the girls talking about how well dressed one of the guys who walked by was. He was wearing an Ed Hardy tshirt, an Ed Hardy hat and Afflication jeans. I died a little inside.