Hope you like your Maker's Mark with a splash of water...

Discussion in 'Social Life, Food & Drink, Travel' started by js4design, Feb 9, 2013.

  1. js4design

    js4design Senior member

    Messages:
    1,965
    Likes Received:
    827
    Joined:
    Dec 8, 2008
    Location:
    Tidewater, VA
    I received this email from them today.


    I rarely drink Maker's these days unless I'm in a bar with a limited bourbon selection, but this is disappointing.
     


  2. why

    why Senior member

    Messages:
    9,735
    Likes Received:
    405
    Joined:
    Oct 7, 2007
    I'm with you re: Maker's. It's too sweet.

    Kind of strange that their solution is to reduce Maker's below the de facto ABV standard,
     


  3. Huntsman

    Huntsman Senior member

    Messages:
    7,735
    Likes Received:
    468
    Joined:
    Jul 3, 2004
    Not a fan of the wheaters anyway, so whatevs. I probably wouldn't mind if they reduced the price by 3%; because I do correct the proof of most spirits I drink neat, I look at high proof spirits as better value for money.

    All the same, my bottle of Maker's will still sit unopened on the bar in case someone wants it, like it has for some time. Same with the bottle of Knob Creek that I still prefer. My well is the handle of Woodford these days -- it straddles the line between the wheaters and the rye-based spirits and so is good for cocktails.

    ~ H
     


  4. edmorel

    edmorel Quality Seller!! Dubiously Honored

    Messages:
    25,724
    Likes Received:
    3,386
    Joined:
    Mar 10, 2006
    Location:
    NYC
    I actually like Makers 46 and I use the normal Makers mostly for marinades/sauces so it doesn't effect me a whole lot but this is rather BS on their part. Its not like they are a small distillery and I know bourbon has exploded but they should be able to keep up (or raise their prices rather than dilute the product). Actually, I just realized that I have a lot of bourbon here :embar:
     


  5. Piobaire

    Piobaire Not left of center?

    Messages:
    50,303
    Likes Received:
    13,561
    Joined:
    Dec 5, 2006
    Location:
    In My Douchemobile
    Interesting to hear demand is such they cannot meet it. Good for them.

    I do not mind Maker's in the least. Great QPR and makes a decent Old Fashioned. Also good for cooking.

    Ed, same here. I went from a couple bottles five years ago to probably 10 bottles in my bar today.
     


  6. Thomas

    Thomas Senior member

    Messages:
    29,119
    Likes Received:
    1,303
    Joined:
    Jul 25, 2006
    Location:
    Texas
    no kidding, I have maybe 10 bottles as well (4 of Stagg) but Makers isn't one of them.
     
    Last edited: Feb 9, 2013


  7. impolyt_one

    impolyt_one Senior member

    Messages:
    14,457
    Likes Received:
    4,790
    Joined:
    Sep 6, 2006
    Location:
    The Temple of Jawnz
    There is probably increased demand in the export markets, like Asia. They put Maker's Mark on the market here in Korea just a few years ago, and I'd imagine China probably hasn't had it too long either. They also sell that Maker's Mint Julep year-round in Japan. haha.
     


  8. js4design

    js4design Senior member

    Messages:
    1,965
    Likes Received:
    827
    Joined:
    Dec 8, 2008
    Location:
    Tidewater, VA
    Perhaps I'm being cynical, but my first inclination is that this move by Maker's seems like less about filling demand and more about justifying a change to increase profit margins. But the increased demand from the Asian market does make sense.
     


  9. gnatty8

    gnatty8 Senior member

    Messages:
    9,477
    Likes Received:
    1,449
    Joined:
    Nov 12, 2006
    Location:
    Not in Atlanta, GA
    

    Odd. Every one of the liquor stores I have been in within the last 2 weeks has loads and loads of Maker's Mark. Sounds strange to me. I would probably drink nail polish remover before I'd open a bottle of MM. That said, I predict MM will announce that they've listened to the people and reversed their plan to mess with their time honored recipe, etc. etc.
     
    Last edited: Feb 10, 2013


  10. Huntsman

    Huntsman Senior member

    Messages:
    7,735
    Likes Received:
    468
    Joined:
    Jul 3, 2004
    ^ Because you don't like it, or because you are offended by their actions?

    I don't think it's awful or anything; it's very good bourbon, though not my cup of tea -- I like more rye on the mashbill. It does seem like a bit of a stunt, though.
    ~
    H
     


  11. gnatty8

    gnatty8 Senior member

    Messages:
    9,477
    Likes Received:
    1,449
    Joined:
    Nov 12, 2006
    Location:
    Not in Atlanta, GA
    The former. I have tried to give it a chance, but I just don't care for it. It is the epitomy of bland IMO.
     


  12. Pennglock

    Pennglock Senior member

    Messages:
    3,244
    Likes Received:
    396
    Joined:
    Mar 20, 2006
    Thats one of the strangest things Ive ever read if true. Their reaction to a supply shortage is to dilute the product instead of raising prices..?
     


  13. Huntsman

    Huntsman Senior member

    Messages:
    7,735
    Likes Received:
    468
    Joined:
    Jul 3, 2004
    Oh, it's true all right -- all my bartender friends are complaining. And its not April. I think that instead of waiting, they want to a) make more money off of each liter of uncut whiskey, b) get wider distribution to gain greater market penetration now.. Not particularly admirable.
     


  14. gnatty8

    gnatty8 Senior member

    Messages:
    9,477
    Likes Received:
    1,449
    Joined:
    Nov 12, 2006
    Location:
    Not in Atlanta, GA
    If this IS true, and not some cynical, yet admittedly clever marketing strategy, I put the odds as very high that they will alienate their hardcore base, but the average bourbon drinker, particularly in the export market, won't even notice. In other words, they seem to have made a calculated decision that keeping their base happy is not as economic as selling more bottles of less potent whiskey.
     


  15. edmorel

    edmorel Quality Seller!! Dubiously Honored

    Messages:
    25,724
    Likes Received:
    3,386
    Joined:
    Mar 10, 2006
    Location:
    NYC


Share This Page

Styleforum is proudly sponsored by