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Hope you like your Maker's Mark with a splash of water...

Discussion in 'Social Life, Food & Drink, Travel' started by js4design, Feb 9, 2013.

  1. js4design

    js4design Senior member

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    I received this email from them today.


    I rarely drink Maker's these days unless I'm in a bar with a limited bourbon selection, but this is disappointing.
     
  2. why

    why Senior member

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    I'm with you re: Maker's. It's too sweet.

    Kind of strange that their solution is to reduce Maker's below the de facto ABV standard,
     
  3. Huntsman

    Huntsman Senior member

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    Not a fan of the wheaters anyway, so whatevs. I probably wouldn't mind if they reduced the price by 3%; because I do correct the proof of most spirits I drink neat, I look at high proof spirits as better value for money.

    All the same, my bottle of Maker's will still sit unopened on the bar in case someone wants it, like it has for some time. Same with the bottle of Knob Creek that I still prefer. My well is the handle of Woodford these days -- it straddles the line between the wheaters and the rye-based spirits and so is good for cocktails.

    ~ H
     
  4. edmorel

    edmorel Senior member

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    I actually like Makers 46 and I use the normal Makers mostly for marinades/sauces so it doesn't effect me a whole lot but this is rather BS on their part. Its not like they are a small distillery and I know bourbon has exploded but they should be able to keep up (or raise their prices rather than dilute the product). Actually, I just realized that I have a lot of bourbon here :embar:
     
  5. Piobaire

    Piobaire Senior member

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    Interesting to hear demand is such they cannot meet it. Good for them.

    I do not mind Maker's in the least. Great QPR and makes a decent Old Fashioned. Also good for cooking.

    Ed, same here. I went from a couple bottles five years ago to probably 10 bottles in my bar today.
     
  6. Thomas

    Thomas Senior member

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    no kidding, I have maybe 10 bottles as well (4 of Stagg) but Makers isn't one of them.
     
    Last edited: Feb 9, 2013
  7. impolyt_one

    impolyt_one Senior member

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    There is probably increased demand in the export markets, like Asia. They put Maker's Mark on the market here in Korea just a few years ago, and I'd imagine China probably hasn't had it too long either. They also sell that Maker's Mint Julep year-round in Japan. haha.
     
  8. js4design

    js4design Senior member

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    Perhaps I'm being cynical, but my first inclination is that this move by Maker's seems like less about filling demand and more about justifying a change to increase profit margins. But the increased demand from the Asian market does make sense.
     
  9. gnatty8

    gnatty8 Senior member

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    Odd. Every one of the liquor stores I have been in within the last 2 weeks has loads and loads of Maker's Mark. Sounds strange to me. I would probably drink nail polish remover before I'd open a bottle of MM. That said, I predict MM will announce that they've listened to the people and reversed their plan to mess with their time honored recipe, etc. etc.
     
    Last edited: Feb 10, 2013
  10. Huntsman

    Huntsman Senior member

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    ^ Because you don't like it, or because you are offended by their actions?

    I don't think it's awful or anything; it's very good bourbon, though not my cup of tea -- I like more rye on the mashbill. It does seem like a bit of a stunt, though.
    ~
    H
     
    2 people like this.
  11. gnatty8

    gnatty8 Senior member

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    The former. I have tried to give it a chance, but I just don't care for it. It is the epitomy of bland IMO.
     
  12. Pennglock

    Pennglock Senior member

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    Thats one of the strangest things Ive ever read if true. Their reaction to a supply shortage is to dilute the product instead of raising prices..?
     
  13. Huntsman

    Huntsman Senior member

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    Oh, it's true all right -- all my bartender friends are complaining. And its not April. I think that instead of waiting, they want to a) make more money off of each liter of uncut whiskey, b) get wider distribution to gain greater market penetration now.. Not particularly admirable.
     
  14. gnatty8

    gnatty8 Senior member

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    If this IS true, and not some cynical, yet admittedly clever marketing strategy, I put the odds as very high that they will alienate their hardcore base, but the average bourbon drinker, particularly in the export market, won't even notice. In other words, they seem to have made a calculated decision that keeping their base happy is not as economic as selling more bottles of less potent whiskey.
     
  15. edmorel

    edmorel Senior member

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    I just got an email from my local place that the MM is on sale :confused:
     
  16. Piobaire

    Piobaire Senior member

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    Can a person really taste the difference between 40% ABV and 37?
     
  17. b1os

    b1os Senior member

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    And between 37 and 34? 34 and 31? 31 and 28? If this is the beginning, where will it end, if they try to argue this way?
    As an answer to your question, I think it completely depends on the liquor and the person drinking it. Some liquors are more prone to dilution than others while some people are more or less sensitive to alcohol (in a bad way, as in numbing), etc.

    FWIW, Maker's Mark has 45% in Germany. Is this the regular proof in the US too? 42% would still be relatively high, but their reasoning is utter bullshit. If it didn't change the taste, why haven't they reduced the abv before?
     
    Last edited: Feb 10, 2013
  18. Piobaire

    Piobaire Senior member

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    40% is the standard in the US and Canada. It of course does not come out of the barrel this way but is watered down to obtain this. So they're going to water it down a little more. I just am unsure I could taste the difference at that level of alcohol. Taste it in a wine 12% vs. 15? Could well be. But at those high levels of alcohol in spirits? Doubting it.

    Also, hard to imagine the gallonage we're talking about for 3% difference to materially increase their inventory.
     
    Last edited: Feb 10, 2013
  19. Gibonius

    Gibonius Senior member

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    That's a 10% change in the alcohol content, seems like it would have a subtle but noticeable effect for someone with a reasonably sensitive palate.


    People talk about adding "a few drops" to change the profile of a whiskey. That's a percent or so change in the alcohol % for the average pour.
     
    Last edited: Feb 10, 2013
  20. Piobaire

    Piobaire Senior member

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    At lower volumes of alcohol I would tend to agree but once we get up there I start to wonder. And we are talking about Maker's Mark so probably no one is going to be really paying attention.
     

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