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History of Hermes Ties

heard546

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While trying to research the neckwear industry, I came across the newspaper article. I was trying to find out the top luxury brands by sales, styles, price point, and quality.

Stores Sell a Million Neckties Annually : A Little Animal Magic:Hermès Ties on a Roll

When neckties pulled ahead of women's ornate silk scarves as Hermès top-selling accessory, it marked a fashion revolution "” and a global marketing coup.

In less than five years, the Paris luxury goods house had zoomed to being a market leader in $100-plus neckwear, largely thanks to a new line of printed silk ties that featured elegantly drawn, colorful little animals. Jibes about "animal cracker" ties died in critics' throats as the ties suddenly became almost required wearing for politicians, businessmen and wannabees

In Hermès emporia from Paris to Hong Kong, men around stirrup-shaped brass racks wait for the opportunity to pull a trusted sales clerk aside in hopes of getting a lead on their pet tie out of the semi-annual collection of 70 or so. A lot of businessmen's international calls started to include an exchange of intelligence about what shop might still have a tie with blue bears on a white background.

The global frenzy was a marketeer's dream. Today, Hermès sells more than a million neckties a year, bringing in 10 percent of the French company's revenue. The animals' appeal has even revived interest in Hermès's more traditional ties, featuring geometric variations, usually on stirrups and other bits of tackle.

There was nothing preordained about Hermès's coup. It had been selling ties since the 1950s (and in fact is credited with inventing silk-screen printing as a decorative alternative to weaving patterns in silk), but it was a minor line. Hermès only made ties at all because its Monte Carlo shop, located next door to the Casino, had spotted a small market in tie-less gamblers who needed neckwear to meet the dress code imposed at the gaming tables.

Article taken from the International Herald
 

amerikajinda

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That's a very interesting article! Thanks for sharing.
 

shyzashi

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Originally Posted by Azure
Thanks, but I found those animal prints very ridiculous! I won´t wear them, sorry to say

BUT, they really get the women's attention. Try one on, you'll see.

SHY
 

AgentQ

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Originally Posted by shyzashi
BUT, they really get the women's attention. Try one on, you'll see.

SHY


+1 -- while the quality may not compare to other brands, whimsical bears and elephants will always attract a woman's attention. They will find the animal cute, and consider you both bold and sensitive. Of course, this only really works if they haven't seen many Hermes ties before. You may also come off as a poser.
 

Rampart

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Interesting article! Anyone know if there are any photos around of any 40 year old+ Hermes ties?
 

heard546

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I have a whimsical Versace in repeating Dolphins and a lovely light orange color with the Madusa logo in the lower left corner. Haven't worn it yet, but my wife loves it. I may sale it, but haven't decided.
 

PartagasIV

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I cannot stand the animal prints...if I want Vineyard Vines ties, I'll buy a Vines tie.
 

romafan

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Originally Posted by Rampart
Interesting article! Anyone know if there are any photos around of any 40 year old+ Hermes ties?

I sent Kent some of my circa 1980s for his 3 inch collection awhile back. They're just going on 30 years, but maybe he could post a picuture....
 

shyzashi

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Originally Posted by PartagasIV
I cannot stand the animal prints...if I want Vineyard Vines ties, I'll buy a Vines tie.

Actually, Vineyard Vines, like many other fashion houses, copied Hermes whimsical designs. If you want animal prints, why not own an original Hermes. Vineyard Vines prints are not as refined as Hermes, and Ferragamo's animal prints are usually TOOOOOOOOO BUSY.

SHY
 

shyzashi

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Originally Posted by Rampart
Interesting article! Anyone know if there are any photos around of any 40 year old+ Hermes ties?

I have some 40-year-old Hermes ties. I will post the photos later on this evening.

SHY
 

heard546

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I have 2 Ferragamo's and 2 Versace repeating printed ties for sale that I think are a homage to the original Hermes concept.
 

shyzashi

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Originally Posted by Rampart
Interesting article! Anyone know if there are any photos around of any 40 year old+ Hermes ties?

This is an example of Hermes ties from late 60's and early 70's. The one on the right is from the late 1960's, and it is 4" wide. The one on the left is a skinny tie from the early 1970's, and the blade is about 3" wide. Notice the tie stays are very different from the current version. Here is a web page that shows the different types of tie stays throughout the years.

http://www.buyrealhermesties.com/real.php

SHY

Attachment 14902
 

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