Alright gentlemen, the new Hilditch & Key website has gone live. See here: http://www.hilditchandkey.co.uk/ I am a longtime and diehard customer of Hilditch & Key, and I must admit I am underwhelmed and concerned that something might be lost with their new designs. It appears that the ready to wear button cuff shirts now feature double button cuffs only, as opposed to the more traditional single button cuffs they had formerly. Hopefully, H&K has not tweaked the wonderful double cuffs. I do not know whether they have changed their fit at all, but only time will tell. Please share other changes or differences in these shirts you observe or experience. I understand H&K's desire to spruce up the brand's marketing and the look/feel of the website. However, something about this feels a little too much like some of their flashier or ubiquitous competitors, at least for my taste. Am I alone here? What do others think? (By the way, we're still waiting for the new Edward Green website to launch.) Has anyone viewed Hilditch & Key's new shirt wares in person? I am hoping to drum up a healthy discussion of all things Hilditch & Key in this thread. So please jump in! Cheers.