Hilditch & Key - New website and new shirt era? Chase the new or lament the loss of a bygone era?

Discussion in 'Classic Menswear' started by smoothie1, Dec 11, 2014.

  1. smoothie1

    smoothie1 Senior member

    Messages:
    1,430
    Likes Received:
    227
    Joined:
    Nov 2, 2011
    Alright gentlemen, the new Hilditch & Key website has gone live. See here: http://www.hilditchandkey.co.uk/

    I am a longtime and diehard customer of Hilditch & Key, and I must admit I am underwhelmed and concerned that something might be lost with their new designs.

    It appears that the ready to wear button cuff shirts now feature double button cuffs only, as opposed to the more traditional single button cuffs they had formerly. Hopefully, H&K has not tweaked the wonderful double cuffs. I do not know whether they have changed their fit at all, but only time will tell. Please share other changes or differences in these shirts you observe or experience.

    I understand H&K's desire to spruce up the brand's marketing and the look/feel of the website. However, something about this feels a little too much like some of their flashier or ubiquitous competitors, at least for my taste. Am I alone here? What do others think? (By the way, we're still waiting for the new Edward Green website to launch.)

    Has anyone viewed Hilditch & Key's new shirt wares in person? I am hoping to drum up a healthy discussion of all things Hilditch & Key in this thread. So please jump in! Cheers.
     


  2. EFBenson

    EFBenson Well-Known Member

    Messages:
    93
    Likes Received:
    13
    Joined:
    Jul 27, 2007
    I was in the shop last week. At least 50% of the shop floor was RTW menswear [not shirts]. Moreover the shirts that were there were in a narrower range of colours and patterns than previously.

    bespoke shirting is prominent now, though. there is a bench out for that purpose
     


  3. smoothie1

    smoothie1 Senior member

    Messages:
    1,430
    Likes Received:
    227
    Joined:
    Nov 2, 2011
    Fellows, join the conversation.

    Do they have plans to expand the colours and patterns? I recognize they plan to bolster the bespoke service, which is quite good, but more of a MTM service.

    I want to see the bold and bright patterns!
     


  4. Dan Yorks

    Dan Yorks New Member

    Messages:
    1
    Likes Received:
    0
    Joined:
    Dec 18, 2014
    Hi. First bought H&K shirts back in 1982 from their Jermyn Street shop and have continued to purchase regularly since then. Always very pleased with the quality and the colours and designs. I have not been in yet but have passed by the window and whilst it looks very smart it seems to lack a little character - with the emphasis seeming to be on jackets and outerwear rather than traditional shirts in bold colours and designs I suppose I want to feel that I can go in and have a bit of a rummage around. Shops like New and Lingwood and Budd have retained a traditional feel whilst updating their lines . . Modernising is fine, but it feels a little more Bond Street than Jermyn Street..
     


  5. redips

    redips Well-Known Member

    Messages:
    45
    Likes Received:
    0
    Joined:
    Jan 3, 2010
    Please pardon the bump, but I too am very interested to hear if anyone has tried the new shirt.

    I only have a few H&K shirts because I discovered them a few years ago, but there is not another similarly priced shirt on the market that wears as well for me as their slim cut. I am afraid of what the new cut brings and would rather not spend the money until I know for sure.

    Thank you.
     


  6. Fred G. Unn

    Fred G. Unn Senior member

    Messages:
    2,759
    Likes Received:
    752
    Joined:
    Mar 5, 2011
    
    +1. I have about a dozen of them and used to get a couple every July and December when they went on sale. I'm definitely curious about the new shirts too.
     


  7. comrade

    comrade Senior member

    Messages:
    6,021
    Likes Received:
    335
    Joined:
    May 10, 2005
    Location:
    Menlo Park, CA
    

    Notice: The semi annual sale is not yet underway. It usually is by now, if I recall correctly.
    I also would have received email prior to posting the sale info on their website.
    Another point, unless I am totally incompetent in navigating in their website, the
    cutaway collar shirts are not listed. It's a new regime for sure.
     
    Last edited: Dec 23, 2014


  8. smoothie1

    smoothie1 Senior member

    Messages:
    1,430
    Likes Received:
    227
    Joined:
    Nov 2, 2011
    

    They had an extended inventory clearing sale from late summer through late fall. I believe they were moving old stock to make room for newly branded stock and redesign/ launch.

    I am curious to see if any discounting will apply after Xmas, although I will not hold my breath. Shirts are no longer segregated by collar style or French and button cuffs or wool-cotton on the website, and overall, they display fewer shirts than the previous website. Also, I do not really like the two button cuff as much as the trusty old single button, but this change is certainly not a deal breaker.

    All of the new (old stock) shirts I have been hoarding from sales and orders in the past few years went from gratuitous accumulation to strategic stockpiling rather quickly.

    Cheers fellows. I'm glad we are picking up a little steam and interest in this thread.
     


  9. Fred G. Unn

    Fred G. Unn Senior member

    Messages:
    2,759
    Likes Received:
    752
    Joined:
    Mar 5, 2011


  10. comrade

    comrade Senior member

    Messages:
    6,021
    Likes Received:
    335
    Joined:
    May 10, 2005
    Location:
    Menlo Park, CA


  11. comrade

    comrade Senior member

    Messages:
    6,021
    Likes Received:
    335
    Joined:
    May 10, 2005
    Location:
    Menlo Park, CA


  12. Shirtmaven

    Shirtmaven Senior member Dubiously Honored

    Messages:
    3,371
    Likes Received:
    321
    Joined:
    Dec 26, 2003
    Location:
    NYC
    Interesting that they only have one fit.
    and that is a modern slimish cut.

    the old Hilditch were much fuller through the body.

    i think they used to offer sleeve lengths as well.
    the shirt tail is very long by today's standards

    they may lose their older out of shape customer

    the video was interesting.
    they combine a combination of both older and more modern techniques.
    their modern techniques date back to about 20 -30 years.

    looks like only the cuffs were sewn on automated machines.
    doe anyone know if all Hilditch shirts are made in the UK?
     
    Last edited: Dec 27, 2014


  13. NickM

    NickM New Member

    Messages:
    2
    Likes Received:
    0
    Joined:
    Dec 27, 2014
    They're made in Glenrothes in Scotland.
     


  14. smoothie1

    smoothie1 Senior member

    Messages:
    1,430
    Likes Received:
    227
    Joined:
    Nov 2, 2011
    They should bring back the old fit. I have heard some grumblings recently about the new fit as well as the higher prices. Do they have new owners who are trying to shake things up a bit? I don't understand what's driving this.
     


  15. comrade

    comrade Senior member

    Messages:
    6,021
    Likes Received:
    335
    Joined:
    May 10, 2005
    Location:
    Menlo Park, CA
    I am not a menswear marketing professional, but to me the new website
    could denote a beginning of a "death spiral". Maybe the old way was not
    profitable enough so big changes have been made. Now we are regaled with
    "lifestyle" bullshit in lieu of a broader selection and lower prices. Too many
    menswear retailers, especially the newer generation, pursue this course.
    It makes me wonder about their shirts, which I have been buying for decades.
     
    Last edited: Apr 20, 2015


Share This Page

Styleforum is proudly sponsored by