I just don't get it with watches. What exactly is being paid for? It just seems like an ego-gratifying status symbol to me, and nothing more. Isn't dressing well, period, an ego trip? Does wearing bespoke make you a better person? No! It makes you look (and possibly feel) better. I don't think it fair to say watches are not worth the money. A fine timepiece is really a work of art. Unfortunately, it is something that is often only appreciated by the owner or the lucky person to whom it is passed.