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Heritage Clothing: Will it last?

Discussion in 'Streetwear and Denim' started by tylerjbritt, Oct 1, 2010.

  1. tylerjbritt

    tylerjbritt Active Member

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    **I originally posted this in Men's Clothing, but was recommended to post here for better response:

    Heritage clothing. You know what I mean"”browsing the forums, it is omnipresent. Workwear (Japanese included), Americana, anything ACL champions, Levis, Filson, Alden, et cetera, et cetera, et cetera. Are these just part of a trend, or a change in the institution of fashion?

    Biographic digression: I spent my late teens with a great interest in fashion. It was an escape from the singular ideology and dress code of my small hometown. With college came greater intellectual expansion and a growing distrust of the industry of fashion. I realized that fashion, like many other consumer products, was fueled by a need to promote seasonal trends, increase consumption, drive up profits, and in turn be more wasteful.

    Over the past few years, I have been observing the rise of heritage clothing companies. Suddenly fashion had won me over again. I saw fashion companies that cared about what they were making (or in many cases"”have been caring for decades, some nearly centuries). They were making products that conformed only to standards of quality, not seasonal trends. Is heritage clothing going to be displaced by another trend approaching on the horizon, or will quality prevail?

    Apologizes for coming in like and anthropologist and making this my first post. I am a frequent reader of the forum. Thoughtful responses would be appreciated!
     
  2. mikecch

    mikecch Well-Known Member

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    The Japanese have been making 'heritage/Americana' clothing for the past 4 decades - don't see them going away any time soon, there will always be hobbyists and stealthy nerds carrying the tradition onwards.

    In the West - I'm not sure...it's certainly picked up on the Japanese trend these few years, but much of what I still see is hype being promoted to sell more clothing.
    Certainly where I am (Australia), the "trend" hasn't even started yet.
     
  3. zissou

    zissou Well-Known Member

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    ^What he said about the Japanese. I'm sure us AMericans will find another trend very soon, because (1) we can't ever be satisfied with what we have, and (2) to not have a reason to 'keep on buying' means that we are letting the terrorists win.
     
  4. madstaxbro

    madstaxbro Well-Known Member

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    As long as people can appreciate vintage it will be around. People in the Northwest still wear flannels and Nirvana tees like it's 1992.
    I can see it fading back out of the mainstream within the next 5 - 10 years though, with the lifespan of trends and all that nowadays. Sucks.
     
  5. joz411no

    joz411no Well-Known Member

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    Maybe it only seems trendy because young people are wearing these things. Keep in mind names like Alden, Levis and Filson were not around all these years just because young people were buying them. They've been around because they represent something to those who can identify quality and not just base that quality on cost of the item, workwear or otherwise. Gitman Brothers, Hickey Freeman and Allen Edmonds haven't necessarily been around for hundreds of years but all also play a very big part in refined classicwear. If the quality and ethics are maintained with companies like these I see no reason for them to not deliver on their promise to a conscious consumer. So, though you may see a fading of these trends in younger generations I believe these styles remain an integral part of what will be widely accepted as traditional clothing and styles for years to come.
     
  6. cb_32

    cb_32 Well-Known Member

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    many of the companies you mentioned have been around for quite a while. levis has many many lines of stuff. they have the line that you can grab at the malla nd they also have the LVC stuff for the people who want vintage stuff.
    im from the midwest and i hate boys in workwear! it's so boring.
    girls post in this forum?
     
  7. mack11211

    mack11211 Well-Known Member

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    Best way to imagine the future, in this case, is by looking at the past.

    Look at pix from 10, 20, 30, 40 years ago. What do you want to wear of what they are wearing?

    My guess is that with these makers, the styles and fabrics will last, because they generally have.

    Fits and colorways will change, because they always do.
     
  8. jet

    jet Well-Known Member

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    hopefully not
     
  9. Superb0bo

    Superb0bo Well-Known Member

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    ^^focus on fabrics and "classic" designs is offensive?
     
  10. baba booey

    baba booey Well-Known Member

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    hopefully not
    My guess is heritage outlasts these looks.

    [​IMG]
    [​IMG]
     
  11. brad-t

    brad-t Well-Known Member

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    good job comparing runway shows to a general fashion trend that is at every pricepoint right now, very fitting
     
  12. baba booey

    baba booey Well-Known Member

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    good job comparing runway shows to a general fashion trend that is at every pricepoint right now, very fitting
    About as fitting as saying heritage (which amounts to classic staples) will somehow go away.
     
  13. clarksdb

    clarksdb Well-Known Member

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    im from the midwest and i hate boys in workwear! it's so boring.

    You're HOT [​IMG].
     
  14. brad-t

    brad-t Well-Known Member

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    About has fitting as saying heritage (which amounts to classic staples) will somehow go away.
    The OP obviously means it as "will it last [as a major aesthetic/trend] and the answer is no.
    This is a totally ridiculous statement. The implication that they did not care about what they were making simply because it was not conforming to your ideal of "classic, quality staples" or whatever ridiculous definition you've invented is totally heinous. There are loads of quality manufacturers and designers that wouldn't touch workwear with a ten foot pole. I can guarantee that brands like Julius "care" a lot more than Levi's. For fuck's sake.
     
  15. jet

    jet Well-Known Member

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    ^don't argue, he's the resident dumbfuck
     
  16. Makeshift_Robot

    Makeshift_Robot Well-Known Member

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  17. baba booey

    baba booey Well-Known Member

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    The OP obviously means it as "will it last [as a major aesthetic/trend] and the answer is no.



    This is a totally ridiculous statement. The implication that they did not care about what they were making simply because it was not conforming to your ideal of "classic, quality staples" or whatever ridiculous definition you've invented is totally heinous. There are loads of quality manufacturers and designers that wouldn't touch workwear with a ten foot pole. I can guarantee that brands like Julius "care" a lot more than Levi's. For fuck's sake.

    You grabbed half of a sentence from the OP and twisted it around. All I think he is trying to say is with the heritage/americana trend comes brands that actually produce clothing at a higher standard of quality. For example, WWM, EG, LVC, Red Wings, etc... These brands have been front and center because of the "trend," and get labeled workwear/americana or whatever. I think these brands will still be around after the trend, but that is a different topic. Basically, the OP is only saying he notices more brands that show a higher level of quality now, than when the trend did not exist.

    On a separate note, why is the anti-Americana/Heritiage/classic clothing crowd seem the angriest. You are the first bunch to jump in and say we hope it dies or it won't be around much longer. Such hatred...and Julius isn't touching workwear the same way Levi's isn't touching this....
    [​IMG]
     
  18. baba booey

    baba booey Well-Known Member

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    ^don't argue, he's the resident dumbfuck
    don't you have some ebonics for me dawg!
     
  19. Listi

    Listi Well-Known Member

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    My guess is heritage outlasts these looks.

    [​IMG]
    [​IMG]


    Actually I'd debate against this.

    I would put forth a comparison to music. If you take for instance, a band such as Led Zeppelin, they were hugely popular in their time and were respected for their work both then and now. But their listenership has certainly dropped since their heyday. On the other hand you have a musician like Steve Reich who was making avant-garde music that was never popular, but relatively, his listenership has likely GROWN over the past 40 years or so. When one listens to Led Zeppelin it sounds older, whereas Steve Reich on the other hand blows your mind because it sounds futuristic even 40 years after it was made... Same with someone like Stravinski. The people who considered it hogwash will always consider it hogwash.

    Rick Owens and Alexander McQueen are only appreciated by a small portion of the population relative to workwear, and that portion of the population will very likely continue to appreciate them... On the other hand, while the diehard workwear fans will continue to love workwear, most people are just doing it because it's "stylish right now" and will move on to the next trend as workwear becomes "uncool" again. I would say relative to their initial appeal, McQueen has more staying power than workwear... How often do you see someone wearing head-to-toe McQueen? Whether someone does that today, tomorrow, or 40 years from now, it's going to be striking. The average joe will never appreciate it. But it's the same way listening to Steve Reich today sounds like it should have been recorded in the future even though it was recorded far in the past.
     
  20. AR_Six

    AR_Six Well-Known Member

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    Ironic thread title win.
     

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