Help me understand brooks bro labels

Discussion in 'Classic Menswear' started by JohnMS, Apr 8, 2004.

  1. JohnMS

    JohnMS Senior member

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    I've read the posts made regarding BB dress shirts and understand they are not what they used to be. However, I have 4 very young children and wearing non-iron shirts at this point in my life has become essential. I'll move on to something else when the kids are a bit older and can understand why I wouldn't want them to wrinkle me dress shirts before I head off to work....BUT for now I have a question on the BB dress shirts...why two different types of labels on their non-iron shirts? I can never seem to get any information out of calling the stores. I've included two photos. Perhaps someone can let me know if one is better than another. Both are regular fit pictures and not one slim fit and the other not. Thanks for you input. Label #1 [​IMG] Label #2 [​IMG]
     
  2. gregory

    gregory Senior member

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    I think the second label is the latest one that they use for their regular range of shirts. The second label replaces the first label. I remember visiting their 346 Madison store and not seeing the first label on any shirt, including on their basic oxford shirts. So the question is: why do they have the older label on the first shirt on the website? My guess is that they did not take the trouble to use a new image, and that if you ordered the first shirt, you would actualy get a shirt with the second label. I am not an authoritative source on this, but I hope this helps [​IMG]
     
  3. jcusey

    jcusey Senior member Dubiously Honored

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    I think you might be reading too much into this. Brooks could use different manufacturers for their different shirts, or they could be transitioning to a different label, or some marketing guru might have come up with the idea that one label was better on some shirts and the other was better on others. It's impossible to know for sure, and you're probably jousting at windmills if you try to find a salesman who can give you a non-BS answer.
     
  4. JohnMS

    JohnMS Senior member

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    Thanks for the reply. I thought it was perhaps a lesser line of shirt they offered. I appreciate your reply.
     
  5. Kai

    Kai Senior member

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    I have a couple of BB no-iron all cotton shirts. They work well for travel. I've got no complaints with their quality. They seem quite nice. Fabrics aren't as luxurious as some other shirts, but they aren't bad.
     
  6. clarinetplayer

    clarinetplayer Senior member

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    I have 5 Brooks Brothers no iron shirts (slim fit), and they are great. At the end of the day, these shirts still look clean and fresh--nary a wrinkle to be found. I find that they hold up to laundering very well. I highly recommend them. Fantastic for travel.
     
  7. Horace

    Horace Senior member

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    It's actually the reverse. The 2nd label (red) is the label that's been on shirts for ages. The first is a modern abomination that will hopefully go away.
     
  8. johnw86

    johnw86 Senior member

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    Horace is correct. I know that the second label goes back to at least the early 90s (and probably much earlier). It also marks the size in an unusual way, such as "16-2" for a 16 inch neck and 32 sleeve and "16-5" for a 16 neck and 35 sleeve.
     
  9. jekv12

    jekv12 Senior member

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    Horace and the others are correct - the label on the bottom (red with oval) is the traditional label. I could swear that older BB stock - pre Marks and Spencer - can be identified by the word "Makers" on that label. I think they all now say "1818" or some such. I've seen more of the red oval and less of the blue script (was this brought in with M&S ?) so perhaps they are going back to their roots.

    And I think the slim fit shirts have blue oval labels.
     

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