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helmut lang sold to theory group

Discussion in 'Streetwear and Denim' started by hermes, Mar 20, 2006.

  1. hermes

    hermes Senior member

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    i read a short tidbit that prada has sold helmut lang to "link theory holdings co. ltd." of tokyo which main business is "theory" rtw line

    no word on a designer or if it's just going to be a theory-like label with helmut lang as a name and not a person behind the name
     
  2. GreyFlannelMan

    GreyFlannelMan Senior member

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    Interesting. What is Herr Lang up to these days? Any chance he could get back involved?
     
  3. Babar

    Babar Senior member

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    I believe Cloak designer Alexandre Plokhov is one of the hot candidates to take the job of creative director.
     
  4. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    I believe Cloak designer Alexandre Plokhov is one of the hot candidates to take the job of creative director.

    That would be fitting - although it will be interesting to see how the "downtown gothic" sensibilities of Alexandre Plokhov's Cloak collections will play out in a HL collection. Of course, Cloak started out as a much different line (lots of minimalist separates with a bit of geek chic, probably the lasting influence of working at Marc Jacobs), so AP has proved himself a bit of a chameleon already.
     
  5. hermes

    hermes Senior member

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    some further information-

    helmut lang will be relaunched for the s/s 2007 season and will continue to be based in nyc and distribution will be to "very limited" retailers

    "link theory holdings co. ltd." is searching for a "suitable designer" to run the label and although they respect the history of helmut lang, the direction of the label will be determined by the new designer, although they expect it will continue to be a "contemporary label"

    an interesting note is that 35% of the shares of "link theory holdings co. ltd." are held by "fast retailing corp.", which is the parent company of "uniqlo"
     
  6. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    some further information-

    helmut lang will be relaunched for the s/s 2007 season and will continue to be based in nyc and distribution will be to "very limited" retailers

    "link theory holdings co. ltd." is searching for a "suitable designer" to run the label and although they respect the history of helmut lang, the direction of the label will be determined by the new designer, although they expect it will continue to be a "contemporary label"

    an interesting note is that 35% of the shares of "link theory holdings co. ltd." are held by "fast retailing corp.", which is the parent company of "uniqlo"


    Yes!!! There's still hope for my application.
     
  7. whoopee

    whoopee Senior member

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    Last I heard, Helmut Lang was working on getting an underground label off the ground.
     
  8. GreyFlannelMan

    GreyFlannelMan Senior member

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    Last I heard, Helmut Lang was working on getting an underground label off the ground.

    I hope he's successful. He was really one of fashion's most creative designers. It must suck to have your name on a company with which you no longer have any association.
     
  9. nairb49

    nairb49 Senior member

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    I love Helmut Lang, always have and I hope he gets his own label going again.

    I can't remember where I read it, Vanity Fair springs to mind but can't be sure, that Lagerfeld was teasing that he might have a go at it.
    Would be interesting, considering he just sold his private label to Hilfiger, to see what he does with it.
     
  10. whoopee

    whoopee Senior member

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    Lagerfeld's menswear was not inspiring.
     
  11. nairb49

    nairb49 Senior member

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    are you talking about his "lagerfeld" label?
    and karl lagerfeld collection?

    Because if thats the case, I totally agree with you. Nothing really inspiring I thought.
    Then again, who am I to say....
    hehhee
     
  12. Verb

    Verb Active Member

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    Lagerfeld's menswear was not inspiring.

    I really liked the way that his collection came off. Perhaps it wasn't truly 'inspiring' but it really felt like a better effort than the majority of A/W 06! At the least it shows alot of promise.
     
  13. whoopee

    whoopee Senior member

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    Both. Lagerfeld is especially bad and I believe licensed. His latest show wasn't trash, but I wouldn't be optimistic about the new HL if he takes the reins (which I doubt).

    If it matters, Lagerfeld's menswear then and now is not well-made.
     
  14. rach2jlc

    rach2jlc Senior member Dubiously Honored

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    I'm a bit skeptical about whether or not Helmut Lang can work as a brand without Helmut Lang (the man) at the helm. True, he won't be coming back to the label because he's at work on HL-Art, but Lang seems one of those brands so tied to the designer that I don't see his fans following a new designer. ESPECIALLY if Lang starts his own new brand, it seems to me as though they will lose their customer base. Lang was always about customer loyalty... people who bought Lang seemed always to return and get a few new things each season (I always looked to Lang FIRST and then saw what others had to offer).

    The only thing that I can see working for the new Japanese buyers is something I dread: proliferation of Helmut Lang Jeans to the point of super-saturation and brand image dissolution. Make some quick money off the popularity and excellence of Lang's signature jeans and tshirts. Knock some money off the retail price (they used to be $225, let's make them now $129.95), drop the quality (produce them in China at the Uniqlo factories out of the same denim), put the Lang name on them, and sell them until the name is dissolved.

    IF they produce high-quality, expensive collections, who is going to buy them? I'd perhaps be willing to give them a try, but if Lang himself is designing elsewhere, I'm going to save my money for him. He's made me look better than I normally would since high school... I owe him at least that (haha).

    John
     
  15. SGladwell

    SGladwell Senior member

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    I'm a bit skeptical about whether or not Helmut Lang can work as a brand without Helmut Lang (the man) at the helm. True, he won't be coming back to the label because he's at work on HL-Art, but Lang seems one of those brands so tied to the designer that I don't see his fans following a new designer. ESPECIALLY if Lang starts his own new brand, it seems to me as though they will lose their customer base. Lang was always about customer loyalty... people who bought Lang seemed always to return and get a few new things each season (I always looked to Lang FIRST and then saw what others had to offer).

    Agreed completely. It was Helmut Lang that got me to care about clothes as a statement in the first place, but without his singular genius the name itself means nothing to me. Also, his name just isn't old enough to be a "brand".

    Also, isn't the Theory group's biggest line Tahari women's clothing?
     

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