What difference did you see and over the course of what length? HDMI is digital, no? If all the 0 and 1's get from the source to the destination intact, how could you tell the difference?
The biggest issues you'll get as you move to longer lengths are handshake issues, so you can end up with a cable that kinda works. Sometimes you'll switch devices and it'll go fine and other times the receiver/display and source won't handshake so you'll get nothing. Also -- and i'm going off memory of a rather long article read years ago -- because of the way the signal is encoded or transmitted or something, you can actually get horizontal lines across your screen.
Generally, it's pretty obvious whether it works or not. And ya, the 40ft cables i had from mononprice are stiff like garden hoses. You can buy hinged or 90deg hdmi couplers so that big thick heavy cables don't put too much tension on the connectors.