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Having a new web site built, Please HELP

Discussion in 'Classic Menswear' started by Darren Beaman, Mar 25, 2005.

  1. esquire.

    esquire. Senior member

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    (esquire. @ Mar. 26 2005,07:06) Another point is the writing style you used, with the usage of the third person tone. It seems like you wanted to be taken seriously, and overcompensated for that. From what I've heard, you seem like an ordinary bloke. I'd make the style more personal and inviting.
    Esquire makes a lot of great points, but this is one of the most salient. Aside from a number of grammatical errors, the main problem is that the copy just seems stilted. I'd be more than happy to help you with it (I'm a freelance copy editor).
    I just checked out thomas mahon's site, and its the gold standard for which DB should aim for. Of course, it could be improved, but it does a good job for the most part. If Mahon tailors as well as he writes, then he's going to be really good. The tone and style was just perfect for what he was trying to do. He knows he doesn't have the rich heritage of the other houses, so he doesn't even try to do that. Instead, he portrays himself as this bloke, yet still intelligent and very good, who you can feel comfortable building a relationship with. It doesn't even have all those multimedia bells and whistles, but it executes what it wants to do. Darren, I noticed that other sites put their address and telephone on the bottom. Try doing that. I think it'll look better IMHO. And, while describing their background, another person used a photograph when he was a young apprentice. That would be a nice touch for your site. I noticed Anderson and Sheppard don't even have a webiste. This could be a great oppurtunity for you where you use metatags for AS so anybody googling A&S will first stumble upon your site. You could then emphasize your experience at A&S, and maybe grab some of those people interested in A&S. I still don't understand the pricing. For american customers, the VAT isn't included, right? And, how is the price affected by fluctations in exchange rate? In several months, the pound has risen in relation to the dollar. Are you using conversion for when somebody first got fitted, or when they received the final product? Johnny, What do you mean by 'true saville row job.' My point is that Darren can't be all things to all people. To do what everybody wanted him to do with a detailed explanation into how a suit is created would have taken too long, when he needs to focus on ohter things.
     
  2. MCA

    MCA Well-Known Member

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    Easy there....Writing abilities and tailoring skills are completely independent.

    Darren's prices are in GBP, so prices for US customers are affected by fluctuations in currency, which are not under Darren's control.
     
  3. Darren Beaman

    Darren Beaman Well-Known Member

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    sadly i have to pay or ask some to write my web site( i have a very good freind who has help me lots, you no who you are thanks).

    I find  people are one of tow things, good with there heads or good with there hands , i am good with my hands.

    tom`s is a well writen site silly to say its not.


    persomly i like lots lots more pics and good info om my new site
     
  4. Darren Beaman

    Darren Beaman Well-Known Member

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    ok now we need to no what is a good color for the site TEST
     
  5. RJman

    RJman Senior member Dubiously Honored

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    I think it's a big mistake to compare Darren's website to companies like Gieves or Hackett, both of which are basically attempting for a broad ready-to-wear outfitters' market rather than a small-scale bespoke operation. Gieves' website has all of about one frame discussing its bespoke operations. The rest are runway shots of its secondary line, etc.

    A better comparison is with websites of places like Poole's, Benson & Clegg, James & James, etc. Those are all slightly wonky websites, but when I see the overproduced websites of a place like Whitcomb and Shaftesbury or what have you I start to smell a rat. I also wonder how many bespoke customers are that impressed by polished websites. I think a web presence is important but does not need to be as jazzy as Ozwald Boateng's or as polished as Kilgour's. Remember that Darren's not trying to spin a RTW or wholesale operation. Perhaps (comparatively) low-end punters like myself are impressed by these things.

    What Darren needs, as a small-scale outfit, is a website that puts out some useful information without breaking his bank. Like many tailors in Savile Row, his base there is as a cohabitor at someone's storefront without a permanent presence there. Thus giving an address may not be entirely possible.

    I would also be careful about using the names of my last alterations clients, no matter how high-profile they might be, in trying to sell a bespoke practice. You could rather have a section on "Who is a Darren Beaman Client?" and say that there is no typical DB client, encompassing as it does junior executives in pursuit of quality and top lawyers and businessmen, captains of industry, writers and politicans, and most tellingly, the some of the best of the bespoke trade -- those in the know [I'm thinking of your NYC shindig colleagues and at least one genius shoemaker] -- all brought together in pursuit of the best quality and the best value.

    All of everyone's suggestions heretofore have been interesting and thought-provoking. I would however advise against engaging in a comparison against other SR tailors by name. At one point Darren's website had a piece on "Why Have a Darren Beaman Suit?" I would bring that back and stress the versatility of your tailoring styles and abilities, your abilities to make all kinds of garments, and have different pictures of the different and gorgeous garments you've made. Those really speak for themselves and really are worth a thousand words.
     
  6. Darren Beaman

    Darren Beaman Well-Known Member

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    Why chose Darren Beaman Darren Beaman has worked for some of the most respected Tailors in Savile Row. Unlike most of the Companies in savile row, Darren does not pay extortionate rent and rates. By meeting and servicing all his customers needs at Scabal 12 savile row (one of the worlds most famous cloth merchants). Without compromising either his excellent reputation or his work, Darren can offer a less expensive alternative to some of the other houses in savile row. Darren's belief is, that as a small company you receive a more personal and friendly service with starting prices from £1500.00 + vat for a full bespoke suit. Darren exclusively oversees all garments to ensure the very highest of standards. RJman what would you write ? [​IMG]
     
  7. RJman

    RJman Senior member Dubiously Honored

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    Dammit, man, so tempted to quote my (entirely undeserved) billable... "RJman what would you write ? [​IMG]" Gimme a few minutes.
     
  8. Darren Beaman

    Darren Beaman Well-Known Member

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  9. Mike C.

    Mike C. Senior member

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    Good attempt Darren, however this does not want to make me buy one of your garments. I don't think it will make anyone choose you over A&S, or even the lower priced bespoke tailors. Everyone brags that they put in the most handwork, use the best fabrics, more value for $ for one reason or another.

    RJMan is onto something when he writes:
    In other words, sell a dream or an aspiration. With your prices, you have positioned yourself accesable to people who are ready to take thier first step in bespoke clothing. Talk about the romance of the product; who wears it, and where it is worn. This is something that Gucci, Hermes, and Ralph Lauren have been doing for years. I think it has made them a tad bit of money.
     
  10. RJman

    RJman Senior member Dubiously Honored

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    Darren:

    Here's my draft copy. Flame away, everyone.

    Why choose a Darren Beaman suit?

    The reasons for choosing a bespoke suit are easy: Perfect fit. Personalized detail. The confidence that arises from a garment of quality of construction and material. Why go to Darren Beaman for the bespoke experience?

    After gaining his experience working at some of the most respected tailors in Savile Row, Darren Beaman has established himself on a scale where he can give the personal contact and attentive service traditionally offered by the best London gentleman's custom tailors and shirtmakers. Whether by appointment in Savile Row premises or on one of his regular overseas visits, a meeting with Darren promises the expertise of his 24 years of tailoring experience with an approachable and personable contact.

    In recent years bespoke tailoring and Savile Row have revitalized their image and reasserted their relevance. Darren is able to offer customers the best of the old and the new. As a tailor and not a salesman, he gives potential customers informed answers about what cut, fabric and style suits them best. As a tailor, he personally supervises all garments ordered from him to ensure the very highest of standards, assuring his customers transparency in ordering. As Darren offers exclusively bespoke garments, his prices are not elevated to subsidize expensive ready-to-wear branding operations or publicity blitzes. Darren's tailoring, positive word of mouth from satisfied customers and his generous tailoring advice on Ask Andy [link] and styleforum [link] have led to a flourishing global clientele.

    Darren Beaman will tailor you a suit in the best traditions of Savile Row: hand cut and handmade, fully bespoke with an individual paper pattern, working buttonholes, and the finest cloths from Britain and Italy -- all standard. While Darren's attention to detail is traditional, his house style combines the softness of modern garments and an updated silhouette with timeless quality. In addition, his unique history, youth and versatility allow him to offer garments to a customer's most exact specifications or whimsy - from classic Savile Row structured to an exact replica of a 1900 greatcoat in luxurious cashmere [or whatever it was - include picture if owner permits].

    Darren offers impeccable tailoring at an extremely competitive price among the hallowed houses of Savile Row. Starting at 1500 pounds sterling (plus VAT). While quality may not be cheap Darren would like to offer the modern, global customer the most accessible price possible without compromising his standards or his customers' expectations.

    All of this copy, of course, cannot compare to an actual contact with Darren himself. We encourage you to call, email or visit Darren, whether a habituÃ[​IMG] of bespoke tailoring or considering a custom garment for the first time. We promise you a receptive and sympathetic welcome.

    Who chooses Darren Beaman?

    No one is average. Who wants to be average? There is no average Darren Beaman customer. International businessmen and junior executives have both come to Darren for their fortieth or their first bespoke suits. We give the same attention and welcome to both of them. Darren's tape has measured the inside leg of writers, politicians, tycoons and the odd - and discretely unnamed [ahem, Darren....] Hollywood celebrity. However, most telling are the other bespoke makers who have trusted Darren with their custom, from traditional St. James' bootmakers to the best American shirtmakers. All of these men and women have in common the desire for quality, the will to have their unique demands fulfilled, and faith in Darren's knowledge and training. We are, of course, proudest of our repeat customers. Hope to see you again...

    copyright R.J. Man enterprises 2005

    PS:
    Also Darren, there is something called "The Companions of Savile Row". This is some sort of organization to which tailors not completely based on Savile Row may belong and which asserts that you offer the quality and service of a Savile Row firm. Benson and Clegg in the Piccadilly Arcade apparently belongs. You might want to look into that and how to become a member.
     
  11. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    Nice copy RJman.
     
  12. esquire.

    esquire. Senior member

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    Damn RJMan,

    You're Rick James, bitch. That's really good for a draft, especially if you only spent a few minutes on it.  

    Darren should utilize either RJMan, manton, or grayson to help him write something for the website in exchange for a discount on their next suit. Everybody wins, and DB gets another sale.

    I don't think anybody is saying that DB's website should blow people away, but look at Mahon's site. Its not too posh either, but it's quite effective. You give Mahon a run for his money in terms of writing, even though you two are trying to accomplish two different things.

    And, I understand what you're saying about Whitcomb and Shaftesbury, but you can't deny that it did a good job when they went into convincing details about their work. It talked about the hours went into the creation of a suit, how special the thread was, the number of handmade stiches, etc... I think its important that DB addresses these issues as well. Although, I don't like how you had to scroll down to read their words.

    If Darren ends up using RJMan's script, its also important that he uses the pictures to reinforce them. When RJMan describes DB as a personable guy, it isn't consistent with the picture of an unsmiling DB. And, DB should then use different pictures of the different target groups RJMan mentioned- a picture of a young exec, older gentleman, etc.. I'd also have some of the pictures in black and white and in an distinctly english setting, like what Ralph Lauren does. Considering how important the pictures are to DB's message, I think he needs to use a professional photographer.

    I think that it is important that DB's site be better than it's present incarnation. He probably gets a lot of enquiries from internet savy men who've heard about him from sites like this. If he didn't, then I don't think DB would need to worry about it.
     
  13. misterbowles

    misterbowles Senior member

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    RJMan, here's a rough edit of your excellent copy. I couldn't resist; it is my trade, after all. I hope you don't mind.

    - jpb


    Why bespoke?
    The reasons are simple: perfect fit, personalized detail, and the confidence resulting from wearing a garment that is a perfect marriage of quality, construction, and the client's unique shape and style.


    Why Darren Beaman?
    After gaining experience working with some of the most respected tailors on Savile Row, Darren has struck out on his own, building a business focused on the personal touch and conscientious service traditionally offered by only the best custom tailors and shirtmakers in London. Whether by appointment at 12 Savile Row or on one of his regular overseas visits, this personal meeting guarantees the client the benefits of Darren's 24 years of tailoring experience and his unique down-to-earth style.

    In recent years, bespoke tailoring and Savile Row have revitalized their image and reasserted their relevance. Darren is able to offer the client a unique blend of tradition and forward thinking. He is a tailor, not a salesman, and gives all potential clients honest answers about what cut, fabric, and style will suit them best. He personally supervises all garments, assuring that the very highest standards are adhered to. As Darren exclusively creates bespoke garments, his prices are not elevated to subsidize expensive ready-to-wear branding operations or publicity blitzes. Darren's tailoring expertise, positive word of mouth from satisfied customers, and his high profile on Internet fora such as Ask Andy [link] and Style Forum [link] (where he is always available to answer any questions) have led to a flourishing global clientele.

    Darren Beaman will tailor you a suit in the best tradition of Savile Row: fully bespoke, hand-cut and hand-sewn from an individual paper pattern, complete with working buttonholes, and always utilizing only the finest fabrics from Britain and Italy - all standard. While Darren's attention to detail is traditional, he is always open to new ideas, and combines the softness of modern garments and a contemporary silhouette with timeless craftsmanship. His unique combination of experience, youth, and versatility allows him to tailor garments to a client's most exact specifications or whimsy - from classic Savile Row construction to an exact replica of a 1903 greatcoat in luxurious cashmere [or whatever it was - include picture if owner permits].

    Darren offers all of these services at an extremely competitive price compared to the hallowed houses of Savile Row (starting at £1500 + VAT), providing the modern, global customer the most reasonable price possible without compromising his standards or his clients' expectations.

    We encourage you to call, email, or visit Darren, whether you are a habituÃ[​IMG] of bespoke tailoring or are considering a custom garment for the first time. We promise you a warm welcome, and look forward to building a lifetime relationship.


    Who chooses Darren Beaman?

    No one is average, and who would want to be? There is no average Darren Beaman customer. International businessmen and junior executives alike come to Darren for their bespoke suits, whether it's their fortieth or their first. We give the same attention and welcome to all of our clients. Darren's tape has measured the inside leg of writers, politicians, tycoons, and the odd - and discretely unnamed [ahem, Darren....] - Hollywood celebrity. However, his highest endorsements come from the many other bespoke makers who have trusted Darren with their custom, from traditional St. James' bootmakers to the best American shirtmakers. All of these men and women have three things in common - the desire for quality, the will to have their unique demands fulfilled, and faith in Darren's knowledge and training. We are, of course, proudest of our repeat customers. Hope to see you again...

    copyright R.J. Man enterprises 2005
    (tweaks provided by No Training Wheels, Inc.)
     
  14. esquire.

    esquire. Senior member

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    Darren,

    I'd make sure you first know what you're trying to do and whom you're trying to target with this website before you hire somebody to help you design it. Otherwise, the message will get muddled. And, ask to see their portfolio before hiring them. It seems like you have several choices of people willing to help you for a discount on the price of a suit.

    Somebody mentioned using pictures comparing a model wearing MTM vs. bespoke. I just wonder if the differences would even be noticeable in a photograph. At the very least, you'd have to use much bigger photograph, with better detail.
    Quite frankly, I've never quite believed that bespoke suit was that much better in terms of drape and would need undisputable evidence to prove it.

    Even then, I'd wonder if it the pictures were somehow manipulated, similar to what Flusser did in his book. Somebody could easily manipulate the fit by having a model wear a suit was a size too large or too small.

    But, if you were to do it, I'd have fun with it:

    Make it a before and after picture.

    Or, you could make it a quiz where the reader decides between two photos, which suit is better. Once, they select their anwer, you reveal which one was bespoke and what features made it look better.
     
  15. RJman

    RJman Senior member Dubiously Honored

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    Esquire:

    All is forgiven.

    TTTT, I spent a while in between doing various other loungey lazy screwy things on Sunday.
     
  16. newtopos

    newtopos New Member

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    Excellent edit.  My main concern was the above line.  These men and women have one thing in common, but three are listed.

    Other quibbles: combination . . . allows; fora (while correct, it's likely to be understood mostly by attorneys); habituÃ[​IMG] (didn't strike me as the best word).  

    Okay, back to real work for me.  Good luck with the site (and thanks to all the knowledgeable posters here -- I mostly lurk, but I appreciate the wealth of knowledge in this forum).
     
  17. esquire.

    esquire. Senior member

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    RJMan,

    That was still well written. You've got the gift. Too bad its wasted in the legal profession, where the whole point is to make everything incomprehensible to anybody outside the profession.

    You must spend a lot of time checking out other tailor sites. Its strange but I couldn't find some of the sites you mentioned. From the non existence of some of other firm's website, I'm assuming there's a certain amount of prejudice in
    establishing a internet presence among some of saville row's firms. However, like I said, I think this would be a mistake for DB since he relies so heavily on the internet to promote himself.

    Have you looked at Mahon's site as well? Do you think it would be a mistake if DB tried to emulate his style, or went for the more formal style you wrote.
     
  18. misterbowles

    misterbowles Senior member

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    (misterbowles @ Mar. 28 2005,22:06) All of these men and women have one thing in common - the desire for quality, the will to have their unique demands fulfilled, and faith in Darren's knowledge and training.
    Excellent edit. Â My main concern was the above line. Â These men and women have one thing in common, but three are listed. Other quibbles: combination . . . allows; fora (while correct, it's likely to be understood mostly by attorneys); habituÃ[​IMG] (didn't strike me as the best word). Â Okay, back to real work for me. Â Good luck with the site (and thanks to all the knowledgeable posters here -- I mostly lurk, but I appreciate the wealth of knowledge in this forum).
    Good eye.
     
  19. Darren Beaman

    Darren Beaman Well-Known Member

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    you all been such a GREAT help the ber on me ( well RJman can pay)

    i think i no what i looking for now
     
  20. RJman

    RJman Senior member Dubiously Honored

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    )@$*&)@#$

    How are my orders coming?
     

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