Having a new web site built, Please HELP

Discussion in 'Classic Menswear' started by Darren Beaman, Mar 25, 2005.

  1. RJman

    RJman Posse Member Dubiously Honored

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    MCA: Check's in the mail. Signed Rick James.

    For a logo if you MUST why not a stylized needle and thread? "Sharp" tailoring...
     
  2. novalis

    novalis Senior member

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    I've done some internet/technology consulting and I find a common myth about websites is that you just slap something together and you'll be fine. So at the risk of sounding "too complicated", I actually think it would be a useful exercise to keep in mind some things when establishing a web presence: (1) Understand whom you want to target Not all customers are equal in terms of value to your business and presumably you would prefer to serve certain kinds of customers over others. To that end, you can ask yourself if you'd rather target specific kinds of customers such as: - Novice - Upgraders (from RTW or MTM) - Experienced (customers switching from other tailors) - Overseas (American/Canadian, continental/European, Asian, etc.) I imagine that different types of customers require different levels of service and attention. (2) Develop key marketing messages "tailored" to customer intents on your website (pun intended) Below are some sample messages by customer segment: - Novice = Patience, knowledge and experience to help you develop the right attire for you and your lifestyle - Experienced = No compromise on detail or quality - American = Best value in bespoke, flexible visiting schedule - Asian = Unstinting service and quality, local language version (3) Develop content and features to support key messages For example, the novice user might be interested in an tailoring tutorial while more experienced users may want to see your fabric selection. Or, if you want to make more of a splash and shake things up a little, consider doing something different. I believe Mr. Mahon was the first bespoke tailor on Savile Row to offer up his own web log (blog). Quite avant-garde. But perhaps even more avant-garde, the latest tech trend is "podcasting" which is basically audio-on-demand or audio broadcasts that users can download. You could be the first bespoke tailor on the Row to podcast. Perhaps you could record a "day in the life of" a Savile Row tailor as you interact with a customer or visit a textile mill to order fabrics. The latter could be fascinating and quite informative. In addition, since it is all audio recorded, you wouldn't have to worry about the extra work needed to edit text. (4) Finally, remember to drive traffic to your site - Research and consider buying Google keywords relevant to your business and brand (e.g. Savile Row, bespoke, affordable) - Have suppliers, partners and associates link to your site - One idea is linking to a textile mill that you're a customer of (e.g. Holland & Sherry). The reasoning is simple. There are probably quite a few eyeballs going to H&S website, they're also the right ones for you and you can probably divert some of that traffic to your own site. - Develop a comprehensive list of metatags relevant to your website and insert in your homepage (e.g. Savile Row, bespoke) - Build good old fashioned word of mouth, PR and advertorials (apparel articles highlighting your work) Good luck.
     
  3. boston

    boston Senior member

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    Hi Darren:

    I think it would be great if you had pictures of your suits on different customers, with notes on what you did with the suit to make the customer look better.

    For example, lowered the notch and broadened the lapels to make the chest wider, or elongated the jacket to lower the waist, etc. But something that illustrates your ability to design a flattering cut for a customer, not just your skill with the shears, needle and thread.

    good luck.

    -boston
     
  4. Horace

    Horace Senior member

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    This would be a great addition.
     
  5. Horace

    Horace Senior member

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    I think it's in bad taste (like New Coke) to assume that everyone has gotten the reference. I'd forgotten about that great shot of Bresh. I've thinking about employing an avatar, and this one might be just what I need.
     
  6. Darren Beaman

    Darren Beaman Well-Known Member

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    But perhaps even more avant-garde, the latest tech trend is "podcasting" which is basically audio-on-demand or audio broadcasts that users can download. You could be the first bespoke tailor on the Row to podcast. Perhaps you could record a "day in the life of" a Savile Row tailor as you interact with a customer or visit a textile mill to order fabrics. The latter could be fascinating and quite informative. In addition, since it is all audio recorded, you wouldn't have to worry about the extra work needed to edit text



    I love this one, how do i do it??
     
  7. novalis

    novalis Senior member

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    Well, this is exciting. For starters, take a look at this excellent introduction to podcasting. Podcasting is basically a convenient way to self-publish audio files of music, interviews and your own commentary that others (e.g. subscribers) can automatically download. As the publisher you'll need software to record podcasts and users will need software to download podcasts (e.g. "podcatchers"). Of course, if you're not anticipating publishing regularly, you could always just post an initial audio file (MP3 or AAC file) of whatever subject matter on your website that folks can download and listen to on their home computer, their iPod or MP3 player.
     
  8. Darren Beaman

    Darren Beaman Well-Known Member

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    can we do vid so that you can see my girls sewing button hole by hand?
     
  9. novalis

    novalis Senior member

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    Yes, you can record video and add video files (3 common types: RealPlayer, Windows Media and Quicktime) for download on your website but there are a couple of disadvantages. One is that video eats up bandwidth quickly which will drive up your webhosting costs and slow down your website. The other is that web video is generally a poor medium to convey detail and resolution (e.g. closeups of sewing technique or stitching). A medium to high resolution still image taken by a digital camera may be a better solution in this case.

    Generally, audio files are smaller and more accessible than video.
     
  10. Darren Beaman

    Darren Beaman Well-Known Member

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    shame this would be good,
     
  11. esquire.

    esquire. Senior member

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    I didn't really like the site too much, and some other people have addressed why.

    You also need hyperlinks to some of the things people were talking about.

    I'd also include a map of saville row, and where you are located. Anybody can put saville row in their title.

    It seems its targeted towards americans, yet you don't state the price in dollars.

    I'd be careful about going overboard about the process of making a suit. It might interest people here, but not the necessarily the people who will buy it. If you do it, you need to always remember that you're trying to target towards the buyers and be explicit why the process makes it better than a MTM suit.

    I'd also focus and explain more why somebody would want to buy your suit rather than another saville row company, especially one that has a longer heritage.
     
  12. Darren Beaman

    Darren Beaman Well-Known Member

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    I'd also focus and explain more why somebody would want to buy your suit rather than another saville row company, especially one that has a longer heritage.


    how?
     
  13. thelakes

    thelakes Active Member

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    Off the top of my head. Price comparisons, attention to detail, personalized service etc.  Anything you think that you do better than the large houses. As for the how to do it maybe make a link titled Why Darren Beamen? And then do a write up there.
     
  14. esquire.

    esquire. Senior member

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    Its really late, and I'm too lazy to type everything. Maybe if we set up a time, I could call you instead or you could call me.

    But, I need to warn you that you probably should get all the kinks with customer service first fixed before you embark on anything signifigant with your webiste. It would be a shame to get a lot of potential customers, but lose the potential sale because you're not ready yet.

    I'd look at other clothing websites to get an idea what works, and what you want to do.

    The stark white background seemed to have too much contrast. You're trying to sell this image of elegance, yet the white background makes seem so sterile.

    Another point is the writing style you used, with the usage of the third person tone. It seems like you wanted to be taken seriously, and overcompensated for that. From what I've heard, you seem like an ordinary bloke. I'd make the style more personal and inviting.

    I would add more information, but not overload either. Its important to have hyperlinks, those words that are underlined and in blue, so that the content doesn't overwhelm the viewer. For example, when you mention how use the best fabrics, that should be a hyperlink to a selection of the different fabrics you use, what they are, pictures, etc...

    I'd also change your picture as well. Get a professional photographer to take it.  

    I'd also include some pictures of your famous clients wearing what you did for them. You'd probably need their permission first, or even give them a discount next time. Like what I said about the address, anybody can claim they're located on saville row or that they made something for mr. big.

    You really should have your saville row address on the homepage somewhere, then hyperlink to a map of saville row and where you are. I'm assuming you'd also like to get english customers as well.  

    I'm curious- is there some type of satisfaction guranteed? As a unknown entity to most people, I would have emphasized it.
     
  15. Darren Beaman

    Darren Beaman Well-Known Member

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