H&M x Lanvin Collaboration

Discussion in 'Streetwear and Denim' started by Wupper, Sep 2, 2010.

  1. puddin

    puddin Senior member

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    If this is an attempt to broaden brand appeal/name recognition, it's not going to work well, because the kids buying H&M aren't suddenly going to switch over and buy $900 pairs of slacks.
    Do you really think that's who these limited designer collaborations are geared toward? Kids who don't know anything about fashion and cop everything at H&M? No way. These are for people with an interest in fashion. People who H&M wants to get into their stores, not people who already shop there all the time. And obviously it opens the door to a company that lots of people couldn't previously access. Will some people cross over and buy real Lanvin? Sure. Will most? Probably not. But Lanvin is still getting paid and H&M is raising the value of their brand by association. And do people really think this will have any real impact on Lanvin's perceived value by doing one limited edition collab? Nope, it's just going to increase brand visibility and make them more popular. Two years from now no one will be asking if the H&M collab hurt the brand, but young people who copped it and are now making more money might be picking up the new Lanvin gear at Barneys. Another way of looking at it: has the existence of +J kept anyone from making Jil purchases?
     


  2. shoreman1782

    shoreman1782 Senior member

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    I can still see it more than Lanvin, though. As well, an individual, younger designer choosing to do a collab seems slightly different than a whole "brand" doing it, especially one with as long a history as Lanvin, but whose recent menswear history has been so carefully crafted after a history of lackluster afterhoughts and overlicensing.

    Again, just seems odd to me. I'm not against it and will check it out, but it just seems like "designer collabs" are the 21st century equivalent to those 1980's licenses "YSL Ashtrays," "Dior baby diapers," "Versace V2 Sport Jeans Collection Exchange."


    Would kop
     


  3. RFX45

    RFX45 Senior member

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    It's like when Toyota started Scion to lure in younger buyers that would hopefully buy Toyotas as they got older. Most younger people have probably never heard of Lanvin so now they will know the name and hopefully become Lanvin buyers in the future.

    That's what I was thinking too, that I don't think mall shoppers are too aware of Lanvin and I guess this is a good way to spread the word. However, after buying a $100 Lanvin sneaker at H&M, they might be a bit shocked to see that a regular Lanvin sneaker retails for $700+.
     


  4. brad-t

    brad-t Bae Blade

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  5. Scooba

    Scooba Senior member

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    I am as well. I like H&M
     


  6. onion

    onion Senior member

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    I'm confused, to say the least.
     


  7. rach2jlc

    rach2jlc Prof. Fabulous Dubiously Honored

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    Would kop

    Oh, jeez, I've tons of these things from Japan... bath towels with the big YSL on them, pens. They are total crap quality, but hilarious and fun in a kitschy sort of way.
     


  8. Kvc06

    Kvc06 Senior member

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    IMPORTANT NOTICE: No media files are hosted on these forums. By clicking the link below you agree to view content from an external website. We can not be held responsible for the suitability or legality of this material. If the video does not play, wait a minute or try again later. I AGREE

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  9. Listi

    Listi Senior member

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    If this was Facebook, I would like this.
     


  10. macuser3of5

    macuser3of5 Senior member

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    $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
     


  11. rach2jlc

    rach2jlc Prof. Fabulous Dubiously Honored

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    $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

    Yep. I wonder if fashion-fans in 1982 were saying things like, 'Oh, AWESOME! YSL is 'collaborating' with JCPenney on his shirts. Rock on! And Valentino's ink pens... neato!"

    Somehow, they've twisted around the desire for exposure and $$$ into some sort of media blitz that makes it seem somehow "edgy" or unique.

    Again, I don't care what Lanvin does, and I like the style, but I still think that it is odd and their justifications sort of hollow.
     


  12. oneeightyseven

    oneeightyseven Almost Special

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    eff this. efffff this. I like Lanvin the way it is. Now when I rock Lanvin some loser nike wearing kid will be all like 'yo you gotz Lanvin too????????'
     


  13. DLester

    DLester Senior member

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    I don't see how this collab will satisfy the expectations of SF due to H&M's cheap materials. I tried on an H&M suit the other day. It had basically a good slim cut and fit okay (better than I expected) but the fabric was so cheap and funky that it didn't hang right. Lanvin isn't going to get around this problem.

    I doubt it will harm the Lanvin brand too much (it will somewhat). It will give them some money to ease the burden of the bad economy, which looks like it has another year or two to go.
     


  14. brad-t

    brad-t Bae Blade

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    I don't think anyone here is expecting anything great from this collection.
     


  15. Desi

    Desi Senior member

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    I don't think anyone here is expecting anything great from this collection.

    I am expecting my boots to give BJ's on command.
     


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