Cheaper for sure. However, on sale I got Filson's dop kit for 60. That's only 10 more than Gustin's. I paid 170 for their duffel, That's 35 more than the duffel currently in Gustin's store. For those sale prices, I'm more than happy paying a little extra for the Filson products. There's been a slow increase of Gustin prices across the line, to the point where their prices are close to competition's prices- which isn't the point that Gustin started at. I still like Gustin. I wear their jeans nearly everyday, and a few of their shirts often as well.