Honestly these are all good questions. I've been waiting on a dark oak chore coat for ~6 weeks now that has yet to go to production (my first Gustin order). It's quality and cut will have to seriously blow away the competition for me to reinvest in a followup campaign. I think I rolled the dice mainly just to see what the fuss is about. There is a good chance that the jacket is a complete waste of time and money for me (won't fit, cut won't look good, hate the color in person, QC issues, etc). Whatever the result, I can console myself in that I supported a small domestic company with an interesting business model.