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I hope you're aware of the story behind the concept for Grey Goose http://nymag.com/nymetro/news/bizfin...eatures/10816/ edit: for those too lazy to read it all, basically Grey Goose was a marketing decision. Someone figured that people had more disposable income and were willing to part with it for more money just for the sake of spending it. So the decision was to double the cost of the most expensive vodka on the market (at this time Absolut). Not a single drop of vodka was distilled before the marketing concept was largely finished. After it was decided that it should be distilled in France so as to differentiate itself from Russian vodkas and add an air of prestige, a group of failing French distillers were brought on board and taught how to make vodka.
It is a good vodka but not great. A lot of people think it is the best vodka in the world, but I would rather drink Chopin. The Goose and Belvedere are probably the most recognized names in vodka.
hahah, why would the bar staff care about the companies profits?
I hope you're aware of the story behind the concept for Grey Goose
The Smith & Wol's in my city ran into some pretty serious issues regarding premium vodka about a year ago. As it seems, management was filling the top shelf bottles with well liquor and still charging $12 a pour. They got away with it for a long time until someone in accounting took notice and saw there was a huge imbalance between what they were investing into premium liquor and how much profit they were receiving from it. To make a long story short, as soon as the media caught wind of the story, management passed the blame onto the bar staff and fired them all. Figured this anecdote would relate to the topic, as no one noticed the difference in quality.