At least he's one of the better dressed guys on Dutch TV, despite everything being too tight and too short. Many of his shows are a bit tongue in cheek about the upper class/rich, not that we have a class system like the UK, seeing as it is mainly determined by money. I suppose his poses for Suitsupply are tongue in cheek as well, but it can be hard to understand for people who haven't heard of him, i.e. everyone outside of the Netherlands. Suitsupply is still a bit Dutch centric, even though it's a global company now. Jort started out as an editor for a magazine that was for/about the wealthier people of Holland. He is a bit of an attention seeker, but I suppose it helps him attract viewers/readers.