I am not a huge fan of Gilt, but I occasionally browse when something decent comes up. I am able to view the sales, but not purchase anything, before the sale actually starts. I can confirm that today, when I was previewing a sale, there were items listed as "Sold Out" before the sale actually began (hasn't started even as of now). I know most assumed that this was a common Gilt practice to add hype to the sale, but it has now been verified. I am merely putting this out there for others to know. I can't say this is their most deceptive practice. I just think that others should know about how Gilt runs their business. You may develop your own opinion about this.