Gilt Practice of Marking Items "Sold Out" Before Sale Starts

Discussion in 'Classic Menswear' started by rebel222, Jan 6, 2011.

  1. rebel222

    rebel222 Senior member

    Messages:
    4,704
    Likes Received:
    48
    Joined:
    May 21, 2008
    Location:
    Louisiana
    I am not a huge fan of Gilt, but I occasionally browse when something decent comes up. I am able to view the sales, but not purchase anything, before the sale actually starts. I can confirm that today, when I was previewing a sale, there were items listed as "Sold Out" before the sale actually began (hasn't started even as of now). I know most assumed that this was a common Gilt practice to add hype to the sale, but it has now been verified.

    I am merely putting this out there for others to know. I can't say this is their most deceptive practice. I just think that others should know about how Gilt runs their business. You may develop your own opinion about this.
     


  2. gladhands

    gladhands Senior member

    Messages:
    2,267
    Likes Received:
    131
    Joined:
    May 5, 2010
    Gilt has a premium tier that allows its members to access sales 15 minutes before they "open". This could explain the phenomenon you witnessed.
     


  3. JohnGalt

    JohnGalt Senior member

    Messages:
    4,881
    Likes Received:
    686
    Joined:
    Feb 27, 2009
    Location:
    Ouray, CO
    Gilt has a premium tier that allows its members to access sales 15 minutes before they "open". This could explain the phenomenon you witnessed.

    Gilt Noir members get to look at, not purchase, merchandise 15min before the sale begins.

    Some sales are offered to Noir a day or so before the general public (for example, the Pucci accessories sale that is up right now). In this case, it would be possible for an item to be sold out before the general sale begins.

    None of the sales that started today were available for pre-shop, so either rebel is correct or it is just a timing issue (some people buying damn fast).
     


  4. rebel222

    rebel222 Senior member

    Messages:
    4,704
    Likes Received:
    48
    Joined:
    May 21, 2008
    Location:
    Louisiana
    Gilt Noir members get to look at, not purchase, merchandise 15min before the sale begins.

    Some sales are offered to Noir a day or so before the general public (for example, the Pucci accessories sale that is up right now). In this case, it would be possible for an item to be sold out before the general sale begins.

    None of the sales that started today were available for pre-shop, so either rebel is correct or it is just a timing issue (some people buying damn fast).


    Correct. Gilt Noir does not let you buy before the sale begins. I was looking at items 20 minutes before the sale even began, so it could not be "fast fingers."
     


  5. gladhands

    gladhands Senior member

    Messages:
    2,267
    Likes Received:
    131
    Joined:
    May 5, 2010


  6. lee_44106

    lee_44106 Senior member

    Messages:
    8,106
    Likes Received:
    80
    Joined:
    Jul 19, 2006
    Location:
    the Zoo
    Gilt was a fantastic business concept.

    Anybody know how they are doing lately?
     


  7. deadly7

    deadly7 Senior member

    Messages:
    3,145
    Likes Received:
    194
    Joined:
    Jul 25, 2010
    Gilt was a fantastic business concept.

    Anybody know how they are doing lately?


    All I've seen recently is overpriced eurotrash that I wouldn't touch if Gilt paid ME their ridiculous "bargain" price. YMMV.
     


  8. gladhands

    gladhands Senior member

    Messages:
    2,267
    Likes Received:
    131
    Joined:
    May 5, 2010
    All I've seen recently is overpriced eurotrash that I wouldn't touch if Gilt paid ME their ridiculous "bargain" price. YMMV.

    I have to believe that a fairly high percentage of the "high end" menswear market is composed of guys who are into that exact sort of thing.
     


  9. teddieriley

    teddieriley Senior member

    Messages:
    8,530
    Likes Received:
    263
    Joined:
    Apr 8, 2006
    Location:
    Wait, you smell that?
    At least as to designers for which they have repeated sales, things are marked sold out prior to going live since they were sold out in the previous sale.

    Back in the day, GILT would have such limited inventory of a designer, and the hype of the limited nature of the flash sale caused things to sell out, and GILT would not have a repeat flash sale a few months later. But now GILT has increased its inventory, and people realize what they sell is crap or the item descriptions suck that the "exclusive" A. Testoni sale is held again on regular intervals. Things sold out in previous sales are marked as such.

    As for first-time sales, the posts above seem to address that.
     


  10. OakCreekHitter

    OakCreekHitter Senior member

    Messages:
    184
    Likes Received:
    0
    Joined:
    Oct 16, 2010
    Location:
    Newport, CA


  11. eddievddr10

    eddievddr10 Senior member

    Messages:
    2,944
    Likes Received:
    401
    Joined:
    Mar 23, 2006
    Location:
    ding! ding! ding!
    ugg i hate gilt anything i've ever bought i was never happy with
     


  12. Sazerac

    Sazerac Senior member

    Messages:
    607
    Likes Received:
    11
    Joined:
    Sep 1, 2010
    Location:
    Colorado
    Gilt Noir? Srsly? That's the douchiest "exclusive" name I've ever heard.

    Still, they occasionally have good deals on 16/20 shirts, and I've bought a few things for my wife on there.

    But Gilt Noir?
    [​IMG]
     


  13. makewayhomer

    makewayhomer Senior member

    Messages:
    2,666
    Likes Received:
    130
    Joined:
    Sep 23, 2009
    nobody shops at Gilt anymore, it's too busy

    but seriously, I don't know why anyone buys anything from there, the consumer experience is beyond awful
     


  14. Shikar

    Shikar Senior member

    Messages:
    3,066
    Likes Received:
    31
    Joined:
    Aug 12, 2007
    Location:
    Houston, Tx
    I got my VW from them.

    Regards.
     


  15. teddieriley

    teddieriley Senior member

    Messages:
    8,530
    Likes Received:
    263
    Joined:
    Apr 8, 2006
    Location:
    Wait, you smell that?
    I got my VW from them.

    Regards.


    [​IMG] Let me guess, super limited edition? Wouldn't surprise me if they misrepresented the horsepower.
     


Share This Page

Styleforum is proudly sponsored by