Lately, I’ve been browsing Gilt and My Habit in search of Christmas gifts. I was surprised by the number of brands they offered with stylish sounding names that were completely new to me. Intrigued, I did a little research, and discovered that Gilt alone has registered something like 25 new trademarks: Alex + Alex Atwell Ava & Aiden Avaleigh Best Society Clapham Dartmoor Deck Department Eighteen68 Elorie Firth Gemma Crus Hudson Engineering Kip & Lola Kiyoshi Knk Little Inspirations Maiden Lane Marabelle Mccarren & Sons Millburn Co. Moncollet Near North Clothiers Nick Point Park & Bond Petits Marcheurs Poppylark Pure Navy Renvy Russell Park Shore Leave Wall + Water Wythe Ny Zoe & Sam I know nothing about any of them, but I assume they will all be competently made, middle market apparel, along the lines of J. Crew, BR, BB, Uncle Tom Cobley and all. However, as you can’t try anything, and Gilt don’t provide measurements, I thought perhaps it might be worth starting a list, so people can add their comments about sizing, quality, etc. along the lines of the Styleforum Working Hierarchical Suit Quality List. Insider comment welcome.