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Gilt Groupe own brands list.

Discussion in 'Classic Menswear' started by pendragon, Dec 5, 2013.

  1. pendragon

    pendragon Senior member

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    Lately, I’ve been browsing Gilt and My Habit in search of Christmas gifts. I was surprised by the number of brands they offered with stylish sounding names that were completely new to me. Intrigued, I did a little research, and discovered that Gilt alone has registered something like 25 new trademarks:

    Alex + Alex
    Atwell
    Ava & Aiden
    Avaleigh
    Best Society
    Clapham
    Dartmoor
    Deck Department
    Eighteen68
    Elorie
    Firth
    Gemma Crus
    Hudson Engineering
    Kip & Lola
    Kiyoshi
    Knk
    Little Inspirations
    Maiden Lane
    Marabelle
    Mccarren & Sons
    Millburn Co.
    Moncollet
    Near North Clothiers
    Nick Point
    Park & Bond
    Petits Marcheurs
    Poppylark
    Pure Navy
    Renvy
    Russell Park
    Shore Leave
    Wall + Water
    Wythe Ny
    Zoe & Sam


    I know nothing about any of them, but I assume they will all be competently made, middle market apparel, along the lines of J. Crew, BR, BB, Uncle Tom Cobley and all.

    However, as you can’t try anything, and Gilt don’t provide measurements, I thought perhaps it might be worth starting a list, so people can add their comments about sizing, quality, etc. along the lines of the Styleforum Working Hierarchical Suit Quality List.

    Insider comment welcome.
     


  2. Stylethief

    Stylethief Member

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    I purchased a Wall + Water shirt from Gilt recently but I haven't worn it yet to comment on sizing. I also have a set of the Clapham pocket squares 3 for like 19 bucks, material is cotton, they are ok.
     


  3. QVT93

    QVT93 Member

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    Interesting to hear that Clapham is an own brand. I picked up a couple cheap sets of their socks because they're made in Italy and seemed fun. Machine linked toe and quality but pretty thick material for a dress sock.

    They've lasted better than unsimply stitched (which are a stretchier fabric despite a similar 80/20 composition, have seen a lot more pilling) but they're still not quite the type of socks that I like. Still better than happy socks!
     


  4. RHeath

    RHeath New Member

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    Very interesting, thanks for posting the list. Just received a pair of the Millburn Co. shoes for what to me was an amazing price on Gilt, so was looking around to find details and stumbled on this post.

    The shoes fit true to size. I'm normally an 11 and these (size 11) fit well with both medium and thick socks. They seem well made, but time will tell. However, for the price I'll be a happy customer if they last one season.
     


  5. davesmith

    davesmith Affiliate Vendor

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    A lot of outlet style shops do this. I know in the UK, most of the stuff TK Maxx sells is their own brand. The issue with these items is that they don't have an RRP that they are being marked down from. There was a documentary I saw about this a while back.
     


  6. Kid Nickels

    Kid Nickels Senior member

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    Interesting and informative. Where did you go to find this info.. USPTO? If so good work… I do some IP law and am curious about the branding and quality. Thanks!
     


  7. pendragon

    pendragon Senior member

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    I believe it was USPTO, but it was a while back. I'm guessing the quality is perfectly decent. The number of generic brands selling reasonable quality clothes has exploded in the last decade, so I presume manufacturing to that standard is no longer difficult.
     


  8. thehunted1

    thehunted1 New Member

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    Great compilation list of the new garbage Gilt is pedaling. Heres is my warning to all. I purchased a Hook & Echo coat thinking I had heard of the brand somewhere along the way and @99.00 from $289.00 I thought it was worth a shot. Then I came across some posts on some other forums a out Gilt created brands and the fact that they have never been sold in stores or at their perceived (by Gilt) retail value. The quality and fit were terrible, id put it about on par with Macys INC International. I would strongly advise anyone from buying this stuff and consider it borderline fraud at the least a very dishonest retail practice.
     


  9. Kid Nickels

    Kid Nickels Senior member

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    I'm down to about a once-per-year buy for GILT and definitely avoid all of these bullshit brands they've invented. Even the legit stuff is so overpriced it's ridiculous at sale prices as well.
     


  10. Jason Simmons

    Jason Simmons New Member

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    DeadSoxy makes the best sock on the market! no question about it.
     


  11. tropikaldawl

    tropikaldawl New Member

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    Sometimes the merchandise is rebranded. This is the case for some of their furniture. They were selling Pearl River Modern, but it was actually Modway. Overstock.com does a similar thing with Christopher Knight Furniture, which you can find on Amazon and other places. It's the same stuff sold under different brand names on many different websites.

    But I have to say that when it is not rebranded I've often found the merchandise even cheaper on the vendor's own website (ex. Ingrid & Isabel maternity clothes). So Gilt does a good job curating merchandise and recommending brands, and you can either buy from them or not.

    If you are a curious buyer looking for deals, google search can sure teach you a lot (with not very much effort).

    Kamalina
     


  12. seriouslywhat

    seriouslywhat New Member

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    Kip + Lola. AWFUL. I ordered a duvet cover and sheets. The duvet wrinkled so badly I had to take it to the cleaners to be pressed and (this is a minor problem but annoying nonetheless), it didn't have the internal ties to keep your duvet in place. We took it to a tailor to have them added.

    I also ordered a matching sheet set which - and this is a direct quote from my partner - "feels like I am sleeping on sandpaper". They are SO horrible and scratchy.

    I would NEVER order anything Kip + Lola. This order totaled nearly $250 and if I'm being frank, I've found better quality sheets from Marshall's or Homegoods or TJ Maxx for $50 for a king set.
     


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