Silly marketing campaign aside (gellin' like a felon) I was wondering if anyone used these? I picked a pair up at an outlet a week ago and put them in my Brooks cordovan loafers. They really are comfortable, but they are bitch to keep in place. Everytime I slide my foot in they ball up in the toe area. I was wondering if there is a trick to this, other than going to my cobbler, whom I'm sure could fix this for me. I'm curious what the experience from other people who've used them has been. Are they comfortable or just marketing bs?