Italian tailoring, the legend goes, was born out of the Englishman's necessity for warm-weather clothes while in Naples on their Grand Tour. Still today we associate Italian clothing more with summer style. Patch pockets, deconstructed jackets, bright colors - all of these aspects of the Italian jacket are most at home in summer. At times Italian fall/winter clothing can seem...reluctant. Just as Italian linen is softer and lighter than Irish linen, Italian winter wools tend to be more luxurious to the touch than the more robust Scottish tweeds. Not so with Finamore's presentation at Pitti. More widely known as a maker of shirts, ties, and pocket squares, Finamore also now produces ready-made jackets and trousers. There is nothing shy about the fabrics. These are heavy, rough tweeds. Jackets you could go out and chop wood in. But even so, you won't forget that they're Italian. Jackets are quarter lined, with patch pockets. While rough to the touch, the fabrics feature plenty of color, starting with the brick red trousers which drew my attention enough to pull me out of the corridor and into their showroom. The linings are more fantastical, with the company's name designed in a floral-esque pattern, the anticipation of spring hiding on the inside while the thick wool braves conditions on the outside. The core of the brand is still handmade shirts, especially those with the beautifully undulant Finamore spread collar, and the unlined 7-fold ties, the Britney Spears of men's neckwear: a rare and coveted item, a product of careful and expert craftsmanship, often imitated by impostors selling themselves as the genuine article, and, in the end, not discernibly different from its less celebrated cousins. Currently their website doesn't sell anything, although I was told that should change soon. Until then, you can visit their store in Naples, or find them online at Gentlemen's Footwear, Shop the Finest or Virtual Clothes Horse.