mgrennier
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Speedy. High quality post. Thanks for taking the time to jot this all down.Interesting visit to the London Filson store today. Had a long chat with the manager who I’m getting to know now! I’m sure turning up in Packer hat, moleskin vest and small field bag must help.... ;-)
A few things came up in conversation, perhaps of svery specific interest to @OtterMeanGreen and @TinMan3
1. Twill Origins: Store manager has met Stan Kohl and confirms that the first of the Twill bags were in 1994. What I didn’t know was that Stan had spent a long time looking at all the available products on the market in the hunting/fishing world - as well as movie bags. From these inspirations came the twill bag line. Stan still owns the factory building in Seattle too.
2. Leather: Store manager was well aware of the ‘old’ leather and the ‘new’ leather, and the difference in colours. Most interestingly, Filson are switching the leather on the new bags to a more reddish hue!!!! I’m looking forward to seeing this.
3. Product development - up until 4 years ago, apparently there were NO product desginers at all. I was told that changes occurred as small evolutions made directly by the pattern cutters. There are now designers (eg the dry bag range which sells well). I asked about a customer forum or feedback, and there is still nothing like this.
4. FRD - used to be called Filson vintage. He tells me that it’s really hard to get enough bags to get any sort of consistency or volume from FRD - to the extent that all the faulty/returned items in the UK are being fed back to Seattle as source material for FRD. And get this: before FRD really got going, the faulty stuff was just junked...straight to landfill. Noooooo!
5. MIUSA - still really critical. But they struggle with cost/price. He was saying that the cloth and materials used are really top drawer quality even when (especially? In the case of the twill) when made overseas. So to make a flannel shirt in the USA would result in a sticker cost of $250, which just doesn’t work.
He was very passionate about all this stuff too, which was good to hear. I asked how often he had this sort of conversation with customers (ie those who get the brand and the history, and know the product mix), and he said ‘almost never’. So at least here in the UK it’s still very much a niche, premium brand. By way of a benchmark, in the afternoon spent walking around the priciest retail areas in the UK, including Red Wing, Ralph Lauren, Belstaff, and Barbour I saw precisely zero other Filson bags or products among the general public.
6. Sticker: I got a cool sticker - about 5 inches long. This will go on my Pelican case:
View attachment 1052509
A quick word on heritage brands and customer service too:
- The Filson guys were all very cool and happy to chat.
- Red Wing guys liked the patina on my engineer boots so much that they took me outside for a photo for their Insta feed (feet only, thankfully!)
- Belstaff people spent a long time examining my very old, dirty and beaten up Trailmaster jacket, before taking it away for a new zip and repairs - most of which will be free - on an jacket from mid 1970s.
This is why I love quality stuff.
Apologies for the essay, thanks for reading.
I’m impressed with the London Filson employees knowledge of the brand and the heritage. Contrasts quite markedly to the guy in the San Francisco store. Not nearly as knowledgeable but also it was quite busy so I’ll forgive him a bit as he needs to sell some product!
Very interesting trends on the leather color (I prefer the aged look of the brown leather) and the lack of designers in the place. Interesting observations.