What are people perception of Filipino food? Why hasn't it caught on the way other Asian cuisines has in the US? Andrew Zimmern has mentioned that he believes Filipino cuisine is the next big thing for the US food scene. Having grown up eating Filipino dishes and believing that it does have a lot to offer I don't see this happening. As much as I love my culture's food it's not the most sophisticated cuisine. I liken it to soul food of the south. It's comfort food. I noticed many restaurants trying to "elevate" it by trying to make it fancy food. I think this is the wrong approach. It's not meant to be eaten this way. To truly elevate a filipino dish, all that's truly needed would be to use the best ingredients possible.