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There are also other embroidered linings, eg "Brioni" (written in cursive like their logo) all over.Agree with A harris - I've seen this label in very old Brionis.
Also, looks authentic to me - I saved the label pic, zoomed and brightened it up and it had the tell-tale Brioni embroidered lining (man on a horse - dont have mine on today so cannot be specific?).