Everlane T-shirts

Discussion in 'Streetwear and Denim' started by Ethan Halladay, Jan 27, 2012.

  1. Bam!ChairDance

    Bam!ChairDance Senior member

    Messages:
    6,115
    Likes Received:
    15,321
    Joined:
    Jun 15, 2007
    Location:
    DC
    That's like half of it.

    If you look at interviews, etc, you'll see the other half is educating folks about the industry, production of garments, etc. Hence the infographics

    Edit: Here's an example. It's really long but really fascinating as well. You'll see a huge part of the founder's mission statement was to remove the barriers/smoke/mirrors between the industry and the consumer. So any argument that sounds similar to "oh this design decision is OK because the consumer won't know any better" is exactly the opposite of the company's core principles.


    [VIDEO][/VIDEO]
     
    Last edited: Jul 11, 2012
  2. randomkoreandude

    randomkoreandude Senior member

    Messages:
    8,101
    Likes Received:
    535
    Joined:
    Aug 14, 2008
    Location:
    DC
    ah ok never knew that but yea i agree its not a good excuse
     
  3. CPaul

    CPaul Senior member

    Messages:
    460
    Likes Received:
    17
    Joined:
    Aug 15, 2011
    its finally july 11th, our shirts should be shipping today right? Been waiting for awhile to try these out
     
  4. jmaudi0

    jmaudi0 Senior member

    Messages:
    867
    Likes Received:
    156
    Joined:
    May 11, 2012
    Location:
    Land of Pleasant Living
    last post from Nan said July 15th I think.
     
  5. deveandepot1

    deveandepot1 Senior member

    Messages:
    8,102
    Likes Received:
    55
    Joined:
    Dec 17, 2008
    Location:
    Southern California
  6. heathenist

    heathenist Active Member

    Messages:
    40
    Likes Received:
    2
    Joined:
    May 11, 2012
    I have a few questions, I noticed that the pre-orders for scarves went up and saw they they are going for $60. Which to me seems kind of high, I think I remember the original scarves selling for $30. I'm assuming they are nicer, but I think there should be some explanation for the high price tag. I'd be really interested to see how much markup is on them, I mean, really it's only a large piece of unfinished fabric, how much could manufacturing really cost for that?

    Also, I introduced my girlfriend to Everlane and now all of her friends are buying lots of stuff, anyways her friend recently bought a few Ryan tanks, and she was wearing one recently and it was seriously so soft and comfy feeling. Is there any chance a men's shirt will be made in that material in the near future?

    Oh, and will new colors be introduced to the men's tee collection anytime soon? I have navy and white and I'd like to have more, but don't really care much for the other colors.
     
  7. pyroxyze

    pyroxyze Senior member

    Messages:
    219
    Likes Received:
    25
    Joined:
    Oct 31, 2011
    Location:
    Northern Virginia
    Disappointing that there's no scarves for men. ;( The women get all the cool stuff like the Ryan tee and then the scarves.
     
  8. thenanyu

    thenanyu Senior member

    Messages:
    2,380
    Likes Received:
    123
    Joined:
    Aug 16, 2009
    Location:
    San Francisco
    

    I will try to get a styleforum-only release early next week. It will be for two of the 6 variants we will end up with, but those are all we have on hand at the moment.


    They are the same size as the old backpacks. The laptop sleeve will be padded this time around.


    That's the old backpack page, and those styles are discontinued. The new versions are upgraded in many ways and are different colors. The new packs will be available to everyone.







    You guys are right, I should be more precise in my explanations.

    - First, there was never a design decision made to take advantage of a consumer's ignorance, and there never will be. We should have made the straps more substantial, as evident by the volume of comments here on the matter. We are cutting into our margins for the next run to add some heft to the straps.

    - Styleforum has some of the most (probably the most) critical and enthusiastic people on the web. It's a community I have been part of and participated in for a long time, and the reason I quit my old job and joined Everlane is because I thought, finally, I can help create a product that people here can really enjoy and export those standards to a general audience.

    - The belt sizing thing is more of an experiment than anything else. We went with pant sizes because we thought that it would be less confusing to people who don't know all the conventions and even more so, because we thought it was the most logical way to do things given the way the belt was designed. There is a little tolerance built into the sizing to alleviate potential issues as well.

    - If you guys have the patience for it, watch Michael's video - it really is fascinating.
     
  9. lofigeek

    lofigeek Well-Known Member

    Messages:
    90
    Likes Received:
    1
    Joined:
    May 11, 2010
    

    I can see tank tops made for women not fitting men quite right,( they might have a little bit more space in the chest area? maybe?),... but there is nothing preventing the scarves from being unisex!
     
  10. thenanyu

    thenanyu Senior member

    Messages:
    2,380
    Likes Received:
    123
    Joined:
    Aug 16, 2009
    Location:
    San Francisco
    

    We are working on fall colors right now. There's one last restock of summer colors and we are going to move forward with heather colors for autumn.

    The new scarves are huge - almost 3 feet wide and almost 6 feet long. The Modal-silk-wool blend is also quite expensive, so our materials cost alone is almost $20 a unit. Fully-loaded, our cost is $28 a unit on these guys. We lucked out with the old scarves and got the material on end-run, so our cost was much lower.



    All of our menswear energy has been going into button-downs and cashmere sweaters for fall.


    We marketed the scarves to women, but I have been wearing the sample around the office and I have a couple on pre-order. We also have patterned scarves in the works for fall/winter.
     
  11. Bam!ChairDance

    Bam!ChairDance Senior member

    Messages:
    6,115
    Likes Received:
    15,321
    Joined:
    Jun 15, 2007
    Location:
    DC
    Scarves sound awesome. That is all

    edit: oh wait, just found out their intended gender. nm
     
    Last edited: Jul 11, 2012
  12. Samir

    Samir Senior member

    Messages:
    439
    Likes Received:
    52
    Joined:
    Oct 11, 2011
    Location:
    Virginia
    Swag.
     
  13. pyroxyze

    pyroxyze Senior member

    Messages:
    219
    Likes Received:
    25
    Joined:
    Oct 31, 2011
    Location:
    Northern Virginia
    I can get behind this! Keep up the great work. [​IMG]
     
  14. heathenist

    heathenist Active Member

    Messages:
    40
    Likes Received:
    2
    Joined:
    May 11, 2012
    Wow, for some reason I never really expected a men's button-up from Everlane, that's pretty exciting. Unfortunately, unless they offer a slim-fitted version, they'll likely be too baggy for me. BB Extra-slims are the only button-ups I've found that fit me really well, I think it's more because I prefer a pretty slim fit though, not because I'm really tiny.

    BUT, I'd be really excited if they offered a slim fitting OCBD.

    Also really excited for the sweaters and heathered tees!

    Sounds like the fall line is going to rule.
     
  15. otc

    otc Senior member

    Messages:
    14,301
    Likes Received:
    4,002
    Joined:
    Aug 15, 2008
    Hmm Cashmere.

    Will be interesting to see where this goes. When sweaters get cheap, I infintely prefer a good Merino to cashmere because cheap cashmere always ends up pilling and looking awful very fast.

    Would be interesting to see where you guys can push the quality while having to keep prices below banana republic/j crew cashmere.
     

Share This Page

Styleforum is proudly sponsored by