Everlane T-shirts

Discussion in 'Streetwear and Denim' started by Ethan Halladay, Jan 27, 2012.

  1. ndvrkevin

    ndvrkevin Active Member

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    Duffle Bags and Natural Leather belts would be awesome!
     


  2. thenanyu

    thenanyu Senior member

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    We kept some of the natural color of the cotton in our white t-shirts instead of bleaching them all the way white.



    :slayer:



    We try to release product around 9am PST / noon EST. But the exact timing is random depending on how behind we are on getting our shit together :)




    I don't know the final price for sure yet - we debate these things until the last minute, but it will be less expensive and much higher quality than AA. The shirt restocks should happen this week - by Friday I think. We are processing the sweatshirts first to make a Thursday release deadline.

    A common way for us to make decisions during meetings is we ask how AA would do it, and we choose a different way.


    My responses.

    chinos - get them from Epaulet
    tanks - yes
    hoodys - maybe
    underwear - yes
    belts - yes (end of month)
    oxfords - yes (shirts, in development)
    wallets - yes
    sandsals - how about espadrilles?
    headfones - maybe, I was an audiophile in a past life (worse for your wallet than clothing). Koss drivers are decent and if we can package them in a nice way, we might be able to make a decent pair of headphones that are like minimally styled Beats which sound good.
    sweater - yes (sweatshirts this week, wool knits in autumn if we can source enough yarn)
    keychains - I'm guessing no - they are kinda played out aren't they?
    socks - yes
    dufflecoats - hard to price under $100 for really solid outerwear. Uniqlo does it at scale and better than anyone, and even their duffle coats are rather flimsy
    aprons - ummz.
     
    Last edited: Mar 13, 2012


  3. theclipper

    theclipper Senior member

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    thenanyu,

    Ever get a chance to get any measurements on the sweatshirts?

    Much appreciated!
     


  4. maritimetimetime

    maritimetimetime Well-Known Member

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    message sent
     


  5. Coldsnap

    Coldsnap Senior member

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    I still think a medium neck is on my size small shirt, still wearing it though it's like a makeshift U neck :embar:
     


  6. ambivalence

    ambivalence Senior member

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    can i have the measurements for the xs basic tee and sweatshirts? might need to proxy it to my country(Singapore)..
     


  7. Kross

    Kross Senior member

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    Is this next batch of ts going to be the same cut as the last? Are you guys working on a more tapered t?
     


  8. malaujai

    malaujai Senior member

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    international shipping!!!!!!!!!!!!!!!!!!!!



    or just across the border to canada :)
     
    Last edited: Mar 14, 2012


  9. Jacob_G

    Jacob_G Senior member

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    canĀ“t stand low quality tees anymore.
     
    Last edited: Mar 14, 2012


  10. notwithit

    notwithit Pullup laureate

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    :laugh:
     


  11. onijo84

    onijo84 Senior member

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  12. deveandepot1

    deveandepot1 Senior member

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    VERY GOOD!!!
    ETA on the belts? Are the socks going to be sized?
     


  13. sleu

    sleu Senior member

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    What kind of socks? Loafer socks? (yes plz)
    Can't wait to see what belts come out!
     


  14. andrewsd

    andrewsd Senior member

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    agreed, something like this: http://www.mrporter.com/product/181463 , keeping it under 100 could be an issue though.
     


  15. nineohtoo

    nineohtoo Senior member

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    Honestly, I think you guys should just stick to making quality basics. Keep that menu small and focused, instead of diluting your brand with other things people can find elsewhere. Especially if you're only trying to offer certain items to get them under a particular price. You appear to be on to something with your business model, and aside from some minor fit critiques(seems people want longer and more taper?) there's something here. I'm sure there's a lot of people, even non SFers would be more than happy to pay 2-3 times what places like Uniqlo and H&M are charging for basics like tees and underwear. I mean come on, AA charges more and there stuff isn't entirely anything to write home about.

    In terms of bags, anything on the horizon in black? I'd love to snag that weekender you mentioned for Mexico next month, and a regular pack just for running around the city with a light load when I don't want to be a tech ninja in TAD gear lol.
     


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