After taking the knowledge gained from this forum, I went to the department store and looked at the ties they offered - Nautica, Jones New York, City of London, Calvin Klein, etc. All these ties range from $25-35. Amongst these ties, how can I tell the difference in quality from one company to another? A possible answer I have thought about is that these ties are too similar in quality and not clearly discernable. The "tie guy" said that the Jerry Garcia brand ties were one of the better hand-made ties they carried which surprised me.